Sales Director

Apex Recruitment; Northampton; On-site; GBP 130,000; Full time

Job summary

A leading automotive company in Northampton is seeking a Sales Director to drive strategic growth in luxury campervans. The ideal candidate will lead sales strategy across multiple sites, fostering high-performing teams and optimising customer experiences. Offering £100,000 base salary plus bonuses and 33 days of holiday, this role is ideal for an inspiring leader focused on shaping the future of retail in this exciting sector.

Benefits

33 days’ holiday

5-day working week

Time off in lieu for weekends

Qualifications

• Proven success leading multi-site sales teams.
• Expertise in sales strategy, pricing, and margin optimisation.
• Strong commercial and analytical skills.

Responsibilities

• Lead, coach, and grow high-performing sales teams.
• Design and refine sales processes for improved conversions.
• Own pricing strategy and competitor analysis.

Skills

Sales strategy expertise

Leadership skills

Commercial acumen

Analytical skills

Resilience

Job description

Overview

Sales Director — Location: Warmington (HQ) with travel to Newcastle & Sutton. Contract: Permanent, Full-time. Salary: circa £100,000 + Bonus (OTE £130,000).

Accelerate growth. Inspire adventure. Lead the future of luxury campervans and drive sales strategies that shape the road ahead. Join a renowned name that is redefining automotive camping luxury, creating bespoke campervans and motorhomes that take customers anywhere they dream of going. With big growth ahead, they’re seeking a visionary Sales Director to take the wheel and steer sales to new heights.

Your role as the Sales Director:

From HQ in Oxfordshire, you’ll shape and deliver the sales strategy across multiple sites. Reporting directly to the CEO, you’ll inspire teams, streamline processes, optimise pricing, and deliver unforgettable customer experiences. Most importantly, you’ll fuel rapid growth while shaping the company’s future retail network.

Responsibilities

• Leadership: Lead, coach, and grow a high-performing General Sales Manager team across multiple sites.
• Sales Process: Design and refine sales processes to shorten cycles, boost conversions, and maximise results.
• Pricing & Customer Strategy: Own pricing strategy and competitor analysis, delivering customer-focused approaches that balance value with margin growth.
• Customer Journey: Oversee the full customer journey — from promotions and “Try Before You Buy” through to handover, aftercare, and loyalty.
• Stocking & Forecasting: Drive accurate forecasting and smart stocking strategies aligned with business growth.
• Strategic Growth: Shape the five-year vision alongside the Senior Leadership Team, including retail expansion and dealer programme development.

Qualifications

• Proven success leading multi-site sales teams.
• Expertise in sales strategy, pricing, and margin optimisation.
• Strong commercial and analytical skills.
• An inspiring, resilient, and forward-thinking leadership style.

Why This Role?

• Circa £100,000 base + bonus (OTE £130,000)
• 33 days’ holiday with extended Christmas break
• 5-day working week with time off in lieu if working weekend
• A chance to lead sales for one of the most exciting, fast-growing brands in the sector.

Ready to take the wheel and accelerate growth? To show your interest in this role please apply with a copy of your CV. If shortlisted, a member of our team will contact you to discuss the role in more detail. All applications are treated in the strictest confidence.

Job Information

• Job Title: Sales Director
• Company: Apex Recruitment
• Location: Northampton, Northamptonshire
• Posted: Sep 15 2025
• Closes: Oct 16 2025
• Sector: Contract
• Contract: Permanent
• Hours: Full Time