Sales Director

Be among the first applicants.
TN United Kingdom
Leeds
GBP 50,000 - 90,000
Be among the first applicants.
2 days ago
Job description

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At RBH we believe our people are our biggest
assets and understand the value in putting them first. Our approach to
diversity in the workplace, health & wellbeing, sustainability, and
individuality sets us apart from our competitors and is one of the reasons we
are rated Top 30 Best Places to Work in Hospitality! We are passionate about the
industry and always on the lookout for new talent to join us on our journey...

In 2025, The Met Hotel, Leeds is embarking on
an exciting transformation, with plans to restore and rejuvenate the property
from the ground up. An extensive renovation is underway to enhance the hotel’s
offerings and elevate the guest experience to new levels . As part of this exciting
transformation, we are seeking a dynamic and forward-thinking Sales Director to
help reposition the hotel as Leeds’ most beloved lifestyle destination.

We’re on the hunt for our next RBH Sales
Entrepreneur – a dynamic Sales Director to represent the newly
refurbished Met Hotel, Leeds.

This is an exceptional opportunity to join the
senior leadership team and play a key role in shaping the future of this iconic
hotel as it enters a new chapter. You will have a direct impact on driving the
hotel’s success through the development and execution of strategic sales
initiatives, focusing on building long-term business relationships and maximising
revenue growth post-refurbishment.

We are looking for a results-driven,
self-starting leader with a deep understanding of the hotel industry and a
passion for proactive sales. You will be responsible for identifying new
business opportunities, cultivating relationships with key clients, and
positioning the hotel in the market to drive occupancy and revenue. As Sales
Director, you will also oversee the Marketing function, leveraging the brand
and identity to strategically support the repositioning and growth of the hotel

If you are a motivated sales professional ready
to lead the charge in transforming an iconic brand, we’d love to hear from you!

This position reports directly to the General
Manager and involves working with a diverse range of clients, industries, and
market segments.

What you’ll be doing…

Key Responsibilities:

  • Key responsibility
    for the achievement of the commercial segments within the hotel strategy.
  • Key account
    management to grow and maintain national agency and corporate relationships.
  • To increase the share
    and profitability of existing accounts and secure new business across all
    market segments, both locally and nationally.
  • ‘Hunter’ mentality
    with ability to think outside the box when it comes to sales and marketing.
    Become the hotel brand strategist and help to define and deliver the hotels
    unique value proposition and positioning in the market.
  • Manage and nurture
    relationships with existing and potential clients, overseeing rate negotiations
    and account management to ensure optimal market share.
  • Lead with the hotels
    sales and marketing messaging strategy ensuring that all hotel collateral,
    marketing materials and communication channels reflect the brand’s voice and
    resonate with the target audience.
  • Ability to write,
    lead and execute full marketing strategy for the hotel and lead within market
    positioning.
  • To lead, inspire and
    support the on-property teams with your own passion and enthusiasm.

Main Responsibilities :

  • Act as the hotel’s
    brand guardian, ensuring all marketing materials reflect the new brand voice,
    and lead the execution of promotions and campaigns.
  • Conduct reviews,
    analyse performance, and clearly communicate key Sales and Marketing reports to
    stakeholders and owners, adapting strategies as necessary
  • Partner with Revenue
    Management to develop and execute promotional strategies and manage OTA (Online
    Travel Agent) strategies through regular marketing reviews and media
    investments.
  • Lead the development
    of the hotel’s overall marketing strategy, including planning and email
    strategies.
  • Oversee the execution
    of all marketing initiatives, projects, and collateral production to ensure
    sales and marketing goals are achieved and revenue opportunities are maximized.
  • Manage both internal
    and external partners to ensure deliverables are executed in alignment with the
    hotel’s strategy.
  • Develop and implement
    the annual digital marketing plan and broader partnership and marketing
    strategies to drive revenue and support the hotel’s repositioning efforts.
  • Collaborate with the
    MDS or agency to monitor SEO performance and make recommendations for necessary
    updates.
  • Oversee the creation
    of up-to-date marketing assets (e.g., photoshoots) to ensure content is current
    across all channels and platforms.
  • Manage a team of
    direct reports, overseeing the performance of the overall sales and marketing
    team, as well as individual performance.
  • Work closely with the
    RBH central sales team to ensure visibility within agency, leisure and national
    markets.
  • Attend major travel
    functions and exhibitions to promote the portfolio.
  • Maintain
    extensive market and product knowledge and work with hotel on adapting products
    and services to match client requirements and business trends.

WHAT WE NEED FROM YOU

We hire mostly on personality & potential
but here are a few of our requirements...

To succeed in the role of Sales Director, you
will need the following qualities and skills:

  • Experience:
    Over 5 years of experience in sales within the hospitality sector, with a
    proven ability to meet and exceed sales targets.
  • Leadership
    Skills:
    Exceptional leadership and team
    management abilities, with a talent for motivating and inspiring a diverse
    team.
  • Marketing
    Strategist:
    Strong proficiency in analysing market
    date and performance metrics to guide strategic decision-making
  • Analytical
    Skills:
    Strong proficiency in analysing
    market data and performance metrics to guide strategic decision-making.
  • Communication
    Skills:
    Outstanding verbal and written
    communication skills, with the ability to clearly present ideas and
    strategies to stakeholders.

Skills:

  • Brand
    Ambassador:
    A true brand expert within the hotel creating,
    executing and selling the hotels new USPs in the market
  • Negotiation
    Skills:
    Excellent negotiation abilities to
    secure contracts and partnerships that are advantageous for the hotel.
  • Commercial
    Acumen:
    A true commercial entrepreneur within
    sales, marketing and revenue hotel functions.
  • Digital
    Marketing Expertise
    : Knowledge of digital marketing
    platforms and tools, including SEO, PPC, email marketing, and social
    media.

WHAT WE OFFER

You will have access
to a benefits package we believe truly works for our people and enhances our
overall culture...

  • Highly competitive
    basic plus Management bonus scheme
  • You will have access
    to a benefits package we believe truly works for our people
  • Discounted hotel room
    rates for you and your friends & family
  • An additional day's
    leave for your birthday
  • Enhanced Maternity,
    adoption & shared parental leave
  • Course
    Sponsorship
  • 30% F&B discount
    at RBH hotels
  • Refer a Friend scheme
    (earn £250 for each referral up to 5 referrals)
  • Flexible working
    arrangements
  • Wagestream - choose
    how and when you get paid
  • Life Insurance
  • Employee Assistance
    Programme
  • Social and wellness
    events and activities all year round
  • Free meals on duty
    saving you over £1000 per year

And much, much more!

EQUAL OPPORTUNITIES

RBH Hospitality
Management is an equal opportunity employer. We believe in hiring a diverse
workforce and sustaining an inclusive, people-first culture. If at any point
throughout our process you require reasonable adjustments, please contact
[emailprotected]

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