Sales Director

COREcruitment Ltd; Greater London; On-site; GBP 90,000 - 150,000; Full time

Job summary

COREcruitment Ltd is seeking a Sales Director to lead a growing hospitality and catering business through its next growth phase. The role is hands-on and focused on market activity, opening doors, winning new business and building the commercial structure required for scale.

You will drive new business across corporate catering, events and hospitality, develop a strong sales pipeline, lead pitches and tenders, and partner with senior leadership on growth plans.

Qualifications

• Proven track record of winning new business within hospitality, catering, events or a related sector.
• Enjoy a start up mentality and balance strategic thinking with hands-on execution.
• Commercially driven and motivated by growth.
• Comfortable generating leads, making approaches and creating opportunities.
• Strong relationship builder with a consultative sales approach.

Responsibilities

• Drive new business across corporate catering, events and hospitality.
• Build relationships with key decision-makers and convert opportunities into revenue.
• Develop and manage a strong sales pipeline.
• Lead pitches, tenders and commercial proposals.
• Identify new venue partnerships and growth opportunities.
• Work closely with senior leadership on business growth plans.
• Implement CRM systems, reporting processes and commercial structure.
• Improve sales materials, client presentations and commercial positioning.
• Support the development of the wider sales and marketing function.
• Build and grow a commercial team as the business expands.

Job description

A growing hospitality and catering business is looking for a Sales Director to lead its next stage of growth.

What they need is someone who can get out into the market, open doors, win new business and help build the commercial structure required to support significant growth.

This is a hands‑on role. The expectation is not to spend six months building strategy documents and presentations. The expectation is to start generating opportunities, bringing in clients and creating momentum from day one.

The Role:

• Drive new business across corporate catering, events and hospitality
• Build relationships with key decision‑makers and convert opportunities into revenue
• Develop and manage a strong sales pipeline
• Lead pitches, tenders and commercial proposals
• Identify new venue partnerships and growth opportunities
• Work closely with senior leadership on business growth plans
• Implement CRM systems, reporting processes and commercial structure
• Improve sales materials, client presentations and commercial positioning
• Support the development of the wider sales and marketing function
• Build and grow a commercial team as the business expands

The Person:

• Proven track record of winning new business within hospitality, catering, events or a related sector
• Enjoy a start up mentality
• Commercially driven and motivated by growth
• Comfortable generating leads, making approaches and creating opportunities
• Strong relationship builder with a consultative approach to sales
• Able to balance strategic thinking with hands‑on execution
• Experience participating in tenders and competitive pitch processes
• Understands what corporate clients expect from modern hospitality providers
• Entrepreneurial mindset with the ability to thrive in a growing business
• Confident operating at both board level and client level
• Not afraid to roll up their sleeves and get stuck in