Sales Director

BMS Performance; City Of London; Remote; GBP 80,000 - 90,000; Full time

Benefits offered by this job

Virtual GP access

Pension plan

Virtual physiotherapy

Laptop

Mobile phone

25 days holidays

Job summary

BMS Performance Ltd. in the UK is seeking a Sales Director (Individual Contributor) who will win new enterprise clients across the UK and Germany, selling bespoke leadership development programmes to senior HR decision-makers.

The role is fully remote, based within reach of London, with a strong emphasis on consultative selling, long cycles, and building lasting executive relationships. A leadership background and German language skills are advantageous.

Qualifications

• Approximately 8 years of B2B sales experience targeting senior HR leaders.
• Proven track record of winning new enterprise clients through consultative selling.
• Experience selling high-value bespoke leadership programmes.
• Ability to manage complex, multistakeholder sales cycles.
• Leadership experience is advantageous; German language skills are beneficial.

Responsibilities

• Win new business across the UK and Germany with 10,000+ employee organisations.
• Build relationships with senior HR decision-makers, including CHROs and Heads of Talent.
• Start as an individual contributor and evolve toward leadership responsibilities.
• Sell bespoke leadership development programmes typically valued £150K–£250K.
• Develop opportunities via a consultative process and guide proposals with the Head of Leadership Development.
• Manage proposals, complex stakeholder engagement, and long sales cycles.
• Develop the annual sales plan and brief marketing on required activity.

Skills

B2B sales

Senior stakeholder management

Consultative selling

Forecasting & planning

Relationship building

Job description

Sales Director (Individual Contributor)

Leadership Development & Consultancy

Home-based – within reach of London

£80,000-£90,000 basic | 50-60% annual bonus

• Win new enterprise clients for a specialist leadership development consultancy


• Sell bespoke programmes to senior HR decision-makers


• Join a growing business with the opportunity to shape its sales strategy and future direction

We’ve been engaged to recruit a Sales Director for a specialist leadership development consultancy. This is a senior, hands‑on business development role focused on winning new enterprise clients across the UK and Germany, with the opportunity to take on broader leadership responsibility as the business grows.

The Company

A specialist talent and leadership development consultancy working with some of the world’s largest organisations. The business partners with major employers to develop future leaders, accelerate talent progression and build more diverse leadership teams.

Through a combination of bespoke leadership development programmes, executive coaching and organisational diagnostics, the consultancy helps businesses identify and overcome the barriers preventing talented individuals from reaching their full potential. While particularly recognised for its work supporting women’s progression into senior leadership, its wider offering also encompasses developing high‑potential talent, strengthening leadership capability and improving organisational succession pipelines.

Having established relationships with a portfolio of major multinational organisations, the business is entering an exciting period of growth, with plans to expand its commercial operation and build on its existing market position.

The Role

• Win new business across the UK and Germany, targeting large enterprise organisations with 10,000+ employees.


• Build relationships with senior HR decision-makers, including Chief People Officers, Heads of Talent and Heads of Leadership Development.


• Start as an Individual contributor but build towards hiring underneath you and sitting on the leadership team in y1


• Sell bespoke leadership development programmes and consultancy projects, typically valued between £150K and £250K.


• Develop opportunities through a consultative sales process, identifying client needs and shaping tailored solutions rather than selling off‑the‑shelf products.


• Manage complex enterprise sales cycles, involving multiple stakeholders, procurement and legal processes.


• Work closely with the Head of Leadership Development to develop proposals and shape solutions, handing successful accounts over to the delivery team.


• Develop the annual sales plan and brief marketing on the activity and support required to achieve growth targets.

The Candidate

• Around 8 years’ B2B sales experience, selling to senior HR decision-makers, or a closely related audience


• A proven track record of winning new enterprise clients through consultative selling.


• Comfortable selling tailored, high‑value solutions with complex stakeholder groups and lengthy sales cycles.


• Strong sales planning, pipeline management and forecasting skills.


• A credible relationship builder who can develop trust with senior stakeholders and take ownership of new business development.


• Leadership experience – advantageous


• German speakers – advantageous

The Package

Basic Salary: £80,000-£90,000

Bonus: 50-60% of basic salary, paid annually.

• 24/7 virtual GP access, pension plan, and virtual physiotherapy


• Laptop and mobile phone

Holidays: 25 days plus bank holidays.

Working Pattern: Fully remote, with flexibility over how and when you work. Ideally based within around two hours of London, with regular team meetings and the ability to meet prospects in person when required.