Sales Development Specialist

JR United Kingdom; Liverpool; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading company in logistics is seeking a Sales Development Specialist to connect marketing and business development teams. This role focuses on generating qualified leads through research and CRM management, requiring strong communication and analytical skills. Ideal candidates will have a degree in a related field and experience in e-commerce or logistics.

Qualifications

• 1-2 years experience in e-commerce lead generation, ideally in logistics or SaaS.
• Familiar with digital marketing strategies and lead generation tools.
• Proficiency in social media and social selling techniques.

Responsibilities

• Identify and qualify commercial prospects using various sales tools.
• Manage and assess leads to ensure they meet target criteria.
• Develop and implement lead generation campaigns across multiple channels.

Skills

Communication

Data Analysis

Lead Generation

CRM Management

Market Research

Education

Degree in Sales, Marketing, Business, or related field

Tools

Creatio

Similar Web

LinkedIn

Tami

Job description

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The SDS will be a crucial connector between the Marketing Manager and Business Development team, playing a key role in generating high-value, qualified leads that fuel the new business development team. Your primary focus will be on identifying and qualifying commercial prospects using various sales tools and marketing activities. Evaluating the potential of these leads, engaging with prospects via different channels, and effectively managing the sales funnel and CRM system to grow business revenue and hand over qualified leads to our sales team for further sales progression.

This role requires strong communication skills and excellent data analysis skills using lead generation tools to develop and execute effective lead generation strategies. Our marketing teams execute and direct multiple campaigns, and this role focuses on working with that output, as well as assisting with new campaigns.

Responsibilities:

1. Research and Identify Leads

• Use tools such as Similar Web, Tami, and LinkedIn to research and target key verticals and buyer personas aligned with our ICP.
• Manage lead data within the CRM system Creatio.
• Conduct market research and provide insights to the marketing team to identify potential clients in the logistics sector.
• Utilize business directories, web searches, and digital resources to find new leads.
• Own the data funnel of leads.
• Assess and qualify leads based on specific business criteria.
• Ensure leads meet the company's target audience and are likely to convert into sales.
• Perform deep dive data analysis to demonstrate genuine leads.
• Develop and implement lead generation campaigns using various marketing channels, including email marketing, social media, and content marketing, in collaboration with the marketing manager.
• Follow up, chase, and hand over qualified leads to the sales team for conversion.
• Meet or exceed monthly and quarterly lead generation targets.

CRM Management

• Collect data in a user-friendly manner.
• Maintain and update the CRM database with accurate customer and pipeline information.
• Record interactions and progress in the CRM system accurately.
• Create and maintain a structured workflow within the CRM with the sales team.
• Track and document all lead generation activities and results.
• Collaborate closely with sales and marketing teams to align lead generation strategies with business goals.
• Participate in regular meetings to discuss progress and strategy adjustments.
• Schedule meetings with the sales team for qualified leads as needed.

Skills:

• Excellent verbal and written communication skills; ability to effectively convey information and build relationships with potential clients.
• Strong analytical skills to assess lead quality and campaign performance.
• Ability to leverage data for decision-making; evaluate options and make decisions based on facts and logic.
• Skill in segmenting and targeting potential clients based on their interests and needs.
• Effective influencing skills.
• Clear and concise communication in emails and reports.
• Active listening skills to ensure mutual understanding.
• Ability to adapt communication style based on the audience and context.

Educational Background:

• Degree in Sales, Marketing, Business, or related field (preferred).

Experience:

• 1-2 years proven experience in e-commerce lead generation, sales, or similar roles, preferably in the logistics industry or within a SaaS environment.
• Familiarity with digital marketing strategies and lead generation tools such as Similar Web, Tami, and LinkedIn.
• Proficiency in social media platforms and social selling techniques to engage potential clients.