Sales Development Specialist

JR United Kingdom; Exeter; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading company in the logistics sector seeks a Sales Development Specialist to connect between marketing and business development teams. This role focuses on generating qualified leads through market research, CRM management, and digital marketing strategies, ensuring alignment with the company's target audience to drive business growth.

Qualifications

• 1-2 years experience in e-commerce lead generation or similar roles.
• Familiar with digital marketing strategies and tools.
• Proficient in using social media for client engagement.

Responsibilities

• Identify and qualify commercial prospects for lead generation.
• Maintain and manage accurate lead data in the CRM system.
• Develop and implement lead generation campaigns.

Skills

Communication

Data Analysis

Lead Generation

Market Research

CRM Management

Campaign Management

Education

Sales, Marketing, Business, or a related field

Tools

CRM (Creatio)

Similar Web

Tami

LinkedIn

Job description

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The SDS will be a crucial connector between the Marketing Manager and Business Development team, playing a key role in generating high-value, qualified leads that fuel the new business development team. Your primary focus will be on identifying and qualifying commercial prospects using various sales tools and marketing activities. Evaluating the potential of these leads, engaging with prospects via multiple channels, and effectively managing the sales funnel and CRM system to grow business revenue, then handing over qualified leads to our sales team for further progression.

This role requires strong communication skills and excellent data analysis skills using lead generation tools to develop and execute effective lead generation strategies. Our marketing teams execute and direct multiple campaigns. This role focuses on working with that output, as well as assisting with new campaigns to come.

Responsibilities

1. Research and Identify Leads

• Use tools such as Similar Web, Tami, and LinkedIn to research and target key verticals and buyer personas aligned with our ICP.
• Manage lead data within the CRM system Creatio.
• Conduct market research and provide insights to the marketing team to identify potential clients in the logistics sector.
• Utilize business directories, web searches, and digital resources to find new leads.
• Own the data funnel of leads.
• Assess and qualify leads based on specific business criteria.
• Ensure leads meet the company's target audience and are likely to convert into sales.
• Perform deep data analysis to demonstrate genuine leads.
• Develop and implement lead generation campaigns using various marketing channels, including email marketing, social media, and content marketing, in collaboration with the marketing manager.
• Follow up, chase, and hand over qualified leads to the Sales team for conversion.
• Meet or exceed monthly and quarterly lead generation targets.

CRM Management

1. Collect data in a user-friendly way.
2. Maintain and update the CRM database with accurate customer and pipeline information.
3. Keep records of interactions and progress within the CRM system.
4. Create and maintain a structured working process in CRM with the sales team.
5. Track and document all lead generation activities and results.
6. Collaborate closely with sales and marketing teams to align strategies with business goals.
7. Participate in regular meetings to discuss progress and strategy adjustments.
8. Schedule meetings with the sales team for qualified leads as needed.

Skills

• Excellent verbal and written communication skills; ability to convey information effectively and build relationships.
• Strong analytical skills to evaluate lead quality and campaign performance.
• Data-driven decision-making ability; evaluate options and make logical decisions.
• Ability to segment and target potential clients based on their interests and needs.
• Effective influencing skills.
• Clarity and conciseness in communication, both verbally and in writing.
• Active listening skills to ensure mutual understanding.
• Adaptability in communication style based on the audience and context.
• Ability to write clear, structured emails and reports, adapting style to the audience.

Educational Background

• Sales, Marketing, Business, or a related field (preferably).

Experience

• 1-2 years proven experience in e-commerce lead generation, sales, or a similar role, preferably in the logistics industry or within a SaaS environment.
• Familiarity with digital marketing strategies and lead generation tools such as Similar Web, Tami, and LinkedIn.
• Proficiency in social media platforms and social selling techniques to engage potential clients.