Sales Development Representative (SDR)

Choco; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

Choco is searching for a Sales Development Representative to join their London team, focusing on expanding the company's presence in the UK market. The role involves proactive outreach to food distributors, managing leads, and collaborating closely with sales teams to drive growth. Ideal candidates will have prior sales experience and a collaborative mindset.

Qualifications

• 1+ years of experience in sales (SDR, BDR, Inside Sales).
• Open to being in the office most of the week.
• Proficient in CRM and outreach tools (Salesforce preferred).

Responsibilities

• Proactively reach out to 20+ food distributors and suppliers daily.
• Manage and qualify leads in your assigned territory.
• Collaborate closely with the London-based AEs and Sales Leader.

Skills

Communication

Sales-focused

Resourceful

Data-driven

Collaborative

Tools

Salesforce

Job description

Choco is on a mission to enable the global food system to become sustainable by optimizing the way food is sold, ordered, distributed, and financed. Our AI-focused software connects distributors with their customers to operate waste-free and efficiently. A problem of this magnitude requires a massive scale and only the best people will be able to solve it. Are you in?

Here’s what we’re up to: https://bit.ly/4fyXonB

We’re looking for a high-energy Sales Development Representative to join our London team and help grow Choco’s presence across the UK market. You’ll play a key role in identifying and connecting with food distributors and suppliers – building relationships that fuel our growth and help bring Choco’s vision to life.

You’ll be based in our London office and working from the office most of the time, surrounded by teammates who bring energy, share learnings, and push each other to raise the bar daily.

This role is for someone who thrives on ownership, stays laser-focused on goals, seeks to deeply understand our customers, and believes that teamwork makes us all stronger. At Choco, we play offense – we act fast, adapt to challenges, and drive results.

What You’ll Do

• Proactively reach out to 20+ food distributors and suppliers daily, primarily through outbound channels.

• Use the Choco database, company databases, and tech databases to prospect accounts with a multi-threaded approach, engaging multiple stakeholders (often including C-suite and owners).

• Manage and qualify leads in your assigned territory, and book meetings for Account Executives to advance opportunities.

• Collaborate closely with the London-based AEs, Sales Leader, SDR team, and SDR Manager – sharing learnings and celebrating wins together in the office.

• Leverage Salesforce, Gong, and creative outreach strategies to build pipeline and increase awareness of Choco’s solutions in the UK foodservice market.

• Implement value messaging and MEDDICCC principles to ensure thorough qualification and effective handoff to Account Executives.

• Be an active contributor to our global SDR culture – leading from the front, setting the standard, and embracing a performance-driven mindset.

• Help shape and scale effective sales plays, tactics, and messaging across the team.

About You

• 1+ years of experience in sales (SDR, BDR, Inside Sales), ideally within a fast-paced environment.

• Based in London and open to being in the office most of the week.

• Clear, confident communicator who can explain complex solutions in a simple, compelling way.

• Resourceful and data-driven – able to run your territory like an entrepreneur.

• Sales-focused, goal-oriented, and persistent in generating new opportunities.

• Thrives on feedback, challenge, and continuous development – growth mindset is a must.

• Comfortable working through rejection, embracing adversity, and staying motivated.

• Proficient in CRM and outreach tools (Salesforce preferred); knows how to track and act on KPIs.

• Collaborative and team-first, always looking to elevate others and contribute to shared success.

Choco was founded in 2018 in Berlin. Now, we are a dedicated team of over 200 Chocorians across Europe and the US. We seek hungry and humble individuals who embrace hard work, put our team first, and are committed to building a lasting company. Our mission demands urgency and speed while maintaining a long-term vision.

In just five years, Choco has raised $328.5 million and achieved unicorn status in 2022, with a valuation of $1.2 billion. We're supported by some of the world’s best investors like Bessemer Venture Partners, Insight Partners, Coatue Management, and LeftLane Capital.

Choco is an equal opportunity employer. We encourage people from all backgrounds to apply. We are committed to ensuring that our technology is available and accessible to everyone. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law.