Sales Development Representative - NHS and Public Sector

Coppersmith Recruitment and Services; Reading; On-site; GBP 26,000 - 30,000; Full time

Job summary

A tech recruitment agency in Reading is seeking a Sales Development Representative to drive lead generation in a collaborative sales environment. The ideal candidate has strong communication skills, is goal-oriented, and can confidently engage with key stakeholders. This full-time role offers a salary of £26,000–£30,000 and a vibrant work culture with clear career progression opportunities.

Benefits

Modern office space

Personal development support

Regular social events

Diverse and inclusive culture

Qualifications

• 1+ year of experience in an internal sales or customer-facing role.
• Strong verbal and written communication skills.
• Ability to understand and communicate technical concepts clearly.

Responsibilities

• Conduct in-depth research into target accounts.
• Engage potential customers through personalised outreach.
• Collaborate with the marketing team on campaigns.

Skills

Strong communication skills

Ability to build rapport

Goal-oriented

Self-motivated

Team player

Education

Degree-level education

Job description

Coppersmith Recruitment and Services Ltd is proud to be working on behalf of an innovative UK-based tech company operating within the rapidly expanding low-code development market. With the sector expected to be worth over $140 billion in the next five years, this is a fantastic opportunity to grow your career at the cutting edge of digital transformation.

We are seeking a Sales Development Representative (SDR) to join our client’s commercial team in Reading. This individual will play a key role in generating qualified opportunities within a predefined set of target accounts and partners. You’ll be part of a collaborative sales environment, engaging with key stakeholders across sectors including healthcare, legal, consumer research, and financial services.

Key Responsibilities:

Conduct in-depth research into target accounts and territories to gather insights, identify key contacts, and prepare for effective prospecting.
Engage potential customers through personalised outreach via phone, email, LinkedIn/social media, events, and other channels.
Collaborate with the marketing team on campaign development and execution.
Respond to inbound enquiries, qualifying leads and progressing them into viable opportunities.
Use structured sales frameworks to engage and convert prospects.
Nurture early-stage relationships and maintain a high level of communication with leads.
Record and maintain all prospecting activity and pipeline progression within the CRM system (PipeDrive).
Consistently achieve or exceed monthly lead generation and qualification targets.
Stay informed about product features and developments, industry trends, and competitor activity.
Share insights and best practices across the team and be open to learning from others.
Person Profile:

We are looking for someone with strong communication skills who can confidently interact with C-level stakeholders and build rapport quickly. The ideal candidate is commercially driven, goal-oriented, and eager to learn and grow in a fast-paced tech environment.

Essential Experience:

Ideally, 1+ year of experience in an internal sales or customer-facing role.
Alternatively, a recent graduate with a clear motivation to begin a career in tech sales.
Strong verbal and written communication skills.
Comfortable initiating conversations with senior decision-makers.
Ability to understand and communicate technical concepts clearly.
Self-motivated with the ability to set and manage personal targets.
Resilient, coachable, and a strong team player.
Desirable Experience:

Degree-level education.
Previous experience in lead generation or sales development, especially within the public sector or NHS.
An understanding of automation or AI technologies, or a strong interest in tech innovation.
What’s on Offer:

A collaborative, energetic work environment in central Reading.
Modern office space with excellent facilities, refreshments, and regular social events.
Clear career progression pathways and personal development support.
A diverse and inclusive culture where your voice is heard and valued.
Equal Opportunities Statement:
Our client is an equal opportunity employer and welcomes applications from all backgrounds. Diversity is not only respected but celebrated—it's what drives innovation and strengthens the team. No applicant or employee will be treated less favourably on the grounds of race, religion, gender, age, disability, sexual orientation, or any other protected characteristic.

INDWC

Job Type: Full-time

Pay: £26,000.00-£30,000.00 per year

Work Location: In person