Sales Development Representative - France

Genetec; Greater London; Hybrid; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Hybrid work model

Training & development

Job summary

Genetec, a global Canadian security and operations company, is seeking an SDR for France & DACH based in London. You will convert inbound leads and build outbound pipeline across France and DACH, working at the intersection of Marketing and Sales with enterprise prospects.

You will collaborate with France Account Executives and the EMEA Marketing team, engaging decision-makers, and exceeding pipeline targets while maintaining a strong relationship with cross-functional teams.

Qualifications

• Inbound prospecting is required; outbound prospecting experience is strongly preferred.
• Experience in a B2B sales or lead generation role.
• Fluent French and professional English skills are required.
• Experience with LinkedIn Sales Navigator, Outreach and ZoomInfo.

Responsibilities

• Research and identify potential French enterprise accounts and decision-makers.
• Conduct inbound and outbound prospecting via calling, email, and LinkedIn.
• Engage prospects at scale using tools like LinkedIn Sales Navigator, Outreach and ZoomInfo.
• Partner with France Account Executives and the EMEA Marketing team on campaigns and events.
• Aim to exceed pipeline generation targets for France revenue objectives.

Skills

Inbound prospecting

Outbound prospecting

B2B sales

Lead generation

French language

English language

Relationship-building

Metrics-driven

Tools

LinkedIn Sales Navigator

Outreach

ZoomInfo

Job description

We are a global Canadian company with a broad solutions portfolio that encompasses security, intelligence, and operations. We serve customers within a wide range of industries including transportation, education, and government. At Genetec, we embrace open communication, creativity, and continuous learning to allow everyone to flourish in their own unique career paths.

Our network of over 2300 people globally is made up of diverse individuals who are passionate about their work and open to trying new ideas. We prioritize the success and well-being of our employees, proven by our Internal Engagement Survey results of 4.4/5.

Discover Genetec’s work environment and lively culture in this video – Watch here.

The Role – SDR France & DACH

As an SDR covering France, you'll be at the front line of Genetec's commercial expansion—converting inbound leads into qualified meetings and building outbound pipeline across two of Europe's most strategically important markets.

Working at the intersection of Marketing and Sales, you'll engage enterprise prospects, build relationships with key decision-makers, and play a direct role in helping Genetec win new business across the region.

The role is based in London, with an expectation to work three days per week in the office.

What your day will look like

• Research and identify potential clients and key decision-makers across French enterprise accounts, building targeted prospect lists by vertical, company size, and buying signals.
• Conduct inbound and outbound prospecting through cold calling, email, and LinkedIn.
• Leverage tools such as LinkedIn Sales Navigator, Outreach, and ZoomInfo to identify, sequence, and engage prospects at scale.
• Act as a strategic partner to the France Account Executives and the EMEA Marketing team, aligning on campaigns, ABM initiatives, and local events.
• Exceed daily, monthly, quarterly, and annual pipeline generation targets aligned with France revenue objectives.

We invite you to apply even if you happen to not meet every requirement. We provide training and support to help you reach your full potential within this role.

• Strong interpersonal and relationship-building skills, with the ability to operate fluently in French-speaking professional environments.
• Proactive and self-driven, with the ability to take initiative independently.
• Curious, coachable, and motivated, with a willingness to seek out and apply feedback.
• Professional and adaptable across both formal and informal business environments.
• Experience in a B2B sales or lead generation role.
• Experience with inbound prospecting is required; outbound prospecting experience is strongly preferred.
• Demonstrated success in a metrics-driven environment, with the ability to consistently achieve activity and conversion targets.
• French: Native or full professional proficiency (written and spoken) – required.
• English: Full professional proficiency.
• Additional European languages are considered an asset.

Genetec is an equal opportunity employer, we strive for diversity and inclusion through our recruitment approach as well as the training and professional development we provide. We partner with external associations and implement internal initiatives to provide a welcoming work environment for employees from all backgrounds.

4.5/5 agreed in our Internal Engagement Survey:

“People of all ages, gender identities, races, sexual orientations, physical or mental abilities, ethnicities, and perspectives are valued here.”