Sales Development Representative - DACH

Chegg Busuu; London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading EdTech company in London seeks a Sales Development Representative to expand its presence in the DACH region. The role involves engaging HR and L&D professionals, qualifying leads, and scheduling product demos. Ideal candidates will have a strong sales background and excellent communication skills. The company offers great benefits, including flexible working hours and a supportive work environment.

Benefits

Flexible working hours

Private Health Insurance

2 free lunches per week

Personal training budget

Social activities and events

Qualifications

• Demonstrated success in a commercial or sales role.
• Proven ability to build outbound pipeline.
• Fluent in French is a bonus for global markets.

Responsibilities

• Prospect & engage with HR, L&D, and Procurement professionals.
• Qualify leads to understand their needs and challenges.
• Schedule product demos for the Senior Business Development Manager.

Skills

Strong communicator

Highly organised

Ambitious

Interpersonal skills

Tools

HubSpot

LinkedIn Sales Navigator

Job description

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Client:

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

a55054752924

Job Views:

8

Posted:

12.08.2025

Expiry Date:

26.09.2025

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Job Description:

Description

Joining Busuu means being part of one of the top EdTech companies in the world, a multiple award-winner recognised for its innovation and impact in language learning.

Busuu’s vision is to empower people through languages. We are the world’s largest online community for language learning, with 120+ million registered users. We make learning a language easy by combining AI-powered courses with feedback from our global community of native speakers and lesson content designed for real life.

Busuu is part of the global Chegg family. Chegg is the leading student-first connected learning platform and a NYSE listed company.

What does a Sales Development Representative (SDR) do at Busuu?

As an SDR at Busuu, you will play a key role in expanding our presence in the DACH region, driving new business, and engaging decision-makers in HR, L&D, and Procurement. Your work will directly impact revenue growth, making this one of the most strategic roles in the company.

You will work closely with our Senior Business Development Manager and SDR team to identify, qualify, and convert leads into pipeline opportunities. This role is at the forefront of our expansion, offering fantastic career growth as Busuu scales.

What will you do at Busuu?

Prospect & engage with HR, L&D, and Procurement professionals through email, cold calling, and social selling

Strategically plan outreach & lead sourcing to build a strong pipeline

Qualify leads by understanding their needs and challenges

Schedule product demos for the Senior Business Development Manager

Work closely with Sales & Marketing to generate new leads and maximize conversions

Qualify and convert inbound leads

Maintain CRM accuracy, tracking outreach and pipeline progress

Consistently achieve monthly and quarterly targets for qualified meetings and pipeline generation.

Demonstrated success in a commercial or sales role

Ambitious with a hunger to succeed and learn

Proven ability to build outbound pipeline in the DACH market and create qualified opportunities through various channels by engaging decision-makers

Strong communicator with excellent interpersonal skills

Highly organised with solid time management skills

Bonus Skills & Experience

Experience in EdTech, HRTech, or selling to L&D/Training professionals

Fluent in French as there is scope to prospect into other global markets as we have a need for extra support to the France region but also for Rest of World

Familiarity with HubSpot, LinkedIn Sales Navigator, Lusha

Knowledge of MEDDPICC sales methodology

Sales certifications or structured sales training

At Busuu we want to ensure that you have access to some great benefits:

Our centrally located offices are well-equipped with free breakfast, plenty of snacks and fresh fruit

You get 2 free lunches per week at our office that you can choose out of a wide selection of restaurants in the area

Busuu offers a great Private Health Insurance scheme

There is a personal training budget just for you, so you can learn more in your field to ensure our employees can continuously grow and progress in their careers

We like to support our teams with their work-life balance so we offer flexible working hours and a hybrid model of working

We offer enhanced maternity and paternity leave

Staying connected as a team is very important to us, so we have lots of social activities for you to join such as team lunches, Thursday socials, quarterly team, and company events

What happens next

We aim to have a simple and speedy hiring process and we want to make sure that we are right for you as much as the other way around.

CV application review - We will review it as quickly as possible

Let’s chat - Quick chat with our team about your experience and the role

Interview - With the Hiring Manager

Case Study - At home case study to show off your skills

Interview - Interview to review the task and speak with other colleagues in the team