Sales Development Representative - B2B SaaS Fintech

Landytech; Greater London; Hybrid; GBP 32,000 - 52,000; Full time

Job summary

Landytech is hiring a Sales Development Representative in London for a hybrid role within Marketing, reporting to the VP Marketing. You will qualify inbound leads, run targeted outbound activity, and book high-quality meetings for the Sales team.

This is a consultative, account-based role, working with senior financial-services prospects. You will use HubSpot, AI-assisted workflows, and GTM tooling to improve efficiency while maintaining strong judgement.

Qualifications

• 2+ years in sales development, BDR or similar in B2B SaaS.
• Experience with sequencing or prospecting platforms is an advantage.
• Financial-services or fintech experience is useful but not essential.

Responsibilities

• Own and qualify inbound leads with fast follow-up.
• Run targeted outbound activity against defined ICP accounts.
• Book qualified meetings for Sales and maintain follow-up.
• Prepare clean handoffs to Sales with context and next steps.
• Collaborate with Marketing on ABM campaigns and events.
• Represent Landytech credibly in prospect conversations and events.
• Keep HubSpot accurate and routing to the right person.
• Support experiments with new channels and messaging.
• Identify repetitive SDR tasks suitable for automation.

Skills

Commercially confident

CRM experience

Proactive

English fluency

Analytical

Tools

HubSpot

Job description

Sales Development Representative Location: London - Hybrid Department: Marketing Reports to: VP Marketing

About Landytech

Landytech is the company behind Sesame, the investment management platform that gives family offices, trust companies, private banks and other sophisticated asset owners a single, reliable view of their wealth. We help firms consolidate data across 500+ custodians, run institutional-grade analytics, automate investment reporting and collaborate without the usual spreadsheet chaos. Our mission is to revolutionise access to investment data and insights from one central platform. We are a high-growth B2B fintech, backed by Aquiline Technology Growth, with offices in London, Paris and Pune. Being part of Landytech means joining a team of ambitious people solving some of the hardest problems in investment technology.

The Role

We are hiring a Sales Development Representative to create and progress qualified pipeline for Sales. Sitting within Marketing and reporting to the VP Marketing, you will work daily with Sales and closely with Growth, Product Marketing and Partnerships. You will own inbound qualification, run targeted outbound activity against defined ICP accounts and book high-quality meetings for the sales team. This is not a traditional high-volume SDR role. Our buyers are senior people in family offices, trust companies and private banks, so the work is consultative, account-based and quality-led. You will need strong commercial judgement, clear communication and the confidence to represent Landytech credibly. The role also has a strong systems mindset. We are actively automating parts of inbound and outbound activity, including conversational qualification and routing. We want someone who uses AI, CRM and GTM tools to work smarter, identifies repetitive work that should not stay manual and helps us improve the SDR operating model over time. If you are excited by modern GTM - HubSpot, sequencing, routing, website chat and thoughtful automation - while still enjoying conversations with sophisticated financial-services prospects, this could be a great fit.

What You'll Be Doing

• Own and qualify inbound leads, including demo requests, website conversations and other high-intent enquiries, with fast and high-quality follow-up.
• Run targeted outbound activity against defined ICP accounts and campaigns, using research and personalisation rather than generic high-volume outreach.
• Book qualified meetings for Sales and maintain disciplined follow-up so good conversations do not stall.
• Prepare clean handoffs to Sales, including relevant context, qualification notes and clear next steps.
• Work with Marketing on ABM campaigns, events and campaign follow-up, turning interest into pipeline.
• Represent Landytech credibly in selected prospect conversations and occasional events.
• Keep HubSpot accurate and current and help ensure leads and opportunities are routed to the right person.
• Support experiments with new channels, messaging and prospecting approaches, then double down on what works.
• Identify repetitive SDR work that can be automated and help implement or improve those workflows alongside Marketing and Sales.
• Use our GTM stack effectively - including HubSpot, sequencing and prospecting tools, routing, website chat/conversational tools and AI-assisted workflows - to increase productivity without replacing judgement.

What We're Looking For

• Commercially confident and articulate, with the presence to speak to senior financial-services prospects.
• Proactive, organised and reliable when it comes to follow-up.
• Strong with CRM and GTM systems, ideally HubSpot.
• Curious about AI, automation and workflow design and see them as ways to do better work.
• Analytical enough to spot process inefficiencies and practical enough to help fix them.
• Comfortable operating within a lean GTM team without needing a rigid playbook for every situation.
• Fluent in English; an additional language would be a plus.

Experience

Typically 2+ years' experience in sales development, BDR or a similar commercial role, ideally within B2B SaaS. Financial-services or fintech experience is useful, but not essential if you can learn a complex proposition quickly and hold a credible conversation. Experience with sequencing or prospecting platforms, routing tools, website chat or AI/automation workflows would be a strong advantage.

This Role May Not Be For You

• If You Want A high-volume, script-only SDR role measured primarily on the number of dials and emails sent.
• A software engineering or RevOps-only role with little prospect interaction.
• A fully documented enterprise playbook before you can get started.

Why Landytech?

• High growth We are growing quickly, with international expansion underway.
• Ownership Responsibility comes quickly, and all new employees receive stock options after successfully completing their probationary period.
• Career pathway There are clear routes from this role into senior