Sales Development Representative / Appointment Setter

Appsierra Group; Leeds; On-site; GBP 21,000 - 29,000; Full time

Benefits offered by this job

On-site Leeds

Career growth

Office hours

Job summary

Appsierra Group in Leeds, UK seeks a high-energy Sales Development Representative to drive outbound B2B appointments in the Telecommunications sector. This on-site role demands professional communication, strong prospecting, and the ability to engage Director-level stakeholders at mid-market enterprises.

You will execute non-scripted outreach, maintain CRM data, and work 9:00–17:30 GMT, Monday to Friday, with a 1-hour lunch, earning £2,250 per month.

Qualifications

• 3+ years in pure B2B cold calling with a track record of booking meetings with enterprise Directors.
• 2+ years in Telecommunications sector, Mid-Market, is highly preferred.
• Exceptional English communication skills.
• Strong proficiency with Microsoft Office.
• Ability to uncover pain points and solve problems without a rigid script.
• Disciplined remote-work cadence with 9:00–17:30 GMT Mon–Fri and 1-hour lunch break.

Responsibilities

• Execute high-volume outbound campaigns with aim of setting qualified meetings.
• Identify and engage Directors in large organizations using direct outreach.
• Use advanced sales techniques to bypass gatekeepers and secure attention.
• Qualify prospects using BANT to ensure Meetings are SAT-qualified.
• Maintain accurate data in CRM and Microsoft Office.
• Meet or exceed 1–3 SAT meetings per day depending on campaign.

Skills

Cold calling

B2B sales

Lead qualification

Microsoft Office

English proficiency

Tools

Lusha

ZoomInfo

Job description

Sales Development Representative / Appointment Setter

On-site | Leeds, UK | Full-time
Working Hours: Monday–Friday, 9:00 AM – 5:30 PM GMT
Salary: £2,250 GBP per month
AI Interview: Optional

About the Company

This company is a strategic consultancy and service provider that specializes in building high-impact partnerships between leading brands and innovative technology platforms.

They focus on bridging the gap between complex digital ecosystems and business growth, helping clients navigate the evolving landscape of affiliate marketing, business development, and ecosystem management.

By leveraging deep industry expertise and a data-driven approach, the team empowers organizations to scale their reach and unlock new revenue streams through collaborative ventures.

Working with this firm offers the opportunity to join a fast-paced, entrepreneurial environment where strategic thinking meets execution. The team is composed of seasoned experts who value agility and proactive problem-solving, making it an ideal place for professionals who enjoy tackling diverse challenges across multiple industries.

Candidates can expect to work on high-stakes projects that directly influence the market trajectory of their clients while benefiting from a culture that prioritizes professional growth and meaningful impact.

Job Description

Role Overview

This is an opportunity for a high-performing Appointment Setter to join a growth-stage telemarketing specialist based in Leeds.

The team is expanding its offshore operation to support a sophisticated B2B lead generation process that focuses on quality over quantity.

This role is specifically designed for a sales professional who understands how to navigate complex organizations and engage Director-level stakeholders at large enterprises.

The successful candidate will be responsible for executing personalized, non-scripted outreach to secure qualified sales meetings for clients.

The team is currently seeking specialists with a deep background in the Telecommunications sector to handle mid-market campaigns where technical knowledge and credibility are paramount.

Key Responsibilities

• Execute high-volume outbound cold calling campaigns, averaging 180 dials per day with a focus on achieving 1.5 hours of daily talk time.

• Identify and engage Decision Makers (DMs) within large organizations using direct mobile outreach via tools such as Lusha or ZoomInfo.

• Utilize advanced sales techniques, including pattern interrupts and permission-based openers, to move past gatekeepers and avoid \"pitch slapping.\"

• Qualify prospects using BANT (Budget, Authority, Need, Timeline) criteria to ensure all booked appointments meet \"SAT\" status, meaning the prospect joins the meeting and is fully qualified.

• Manage and maintain accurate data within Microsoft Office and relevant CRM systems.

• Consistently meet or exceed targets of 1 to 3 SAT meetings per day, depending on the specific client campaign.

Requirements

• A minimum of 3 years of experience in pure B2B cold calling, with a proven track record of booking meetings with enterprise-level Directors.

• At least 2 years of specific experience within the Telecommunications sector, particularly Mid-Market.

• Exceptional English communication skills (10/10 proficiency), with the ability to handle complex objections naturally.

• Strong proficiency in Microsoft Office.

• Proven ability to uncover pain points and solve problems rather than following a rigid script.

• Disciplined approach to remote work, adhering to 9:00 AM – 5:30 PM GMT working hours, Monday to Friday, with a 1-hour lunch break from 1:00 PM – 2:00 PM.

Nice to Haves

• Previous experience using Lusha or ZoomInfo for lead intelligence.

• Experience managing or mentoring junior remote team members, as there is potential for leadership progression.

What You'll Get

• Professional growth opportunities within a scaling company, including the potential to lead the remote division.

• A structured, professional environment with established processes and high-quality data.

Additional Details

• Location: On-site, Leeds, UK

• Working Hours: Monday–Friday, 9:00 AM – 5:30 PM GMT

• Lunch Break: 1:00 PM – 2:00 PM

• Salary: £2,250 GBP per month

• AI Interview: Optional