Sales Development Representative

DeepTree; Greater London; Hybrid; GBP 30,000 - 60,000; Full time

Benefits offered by this job

Competitive base salary

Commission scheme

Hybrid working model

Job summary

DeepTree, a fast-growing technology company, is seeking an SDR to drive European growth by identifying new opportunities and building a strong pipeline of prospects for our AI-powered platform.

You will perform outbound outreach, conduct market research, and coordinate product demonstrations for the sales team, contributing to revenue growth and client acquisition across Private Equity, investment banks, and corporate finance clients.

Qualifications

• 1–2 years of experience in sales, business development, lead generation or a similar commercial role.
• Experience with cold calling, LinkedIn prospecting, email outreach or CRM platforms is a plus.
• Excellent command of English, both written and spoken.
• Fluency in additional European languages is a plus.
• Background in investment banking, PE, consulting or financial data/SaaS is a plus; familiarity with tools like Apollo, LinkedIn Sales Navigator or a CRM.

Responsibilities

• Outbound prospecting: Identify and engage potential clients through targeted outreach campaigns, including cold calling, email, LinkedIn and other relevant channels.
• Lead generation: Research target accounts and identify key decision-makers within Private Equity firms, investment banks, M&A advisory boutiques, consulting firms and corporates.
• Meeting generation: Initiate conversations with prospective clients, communicate DeepTree’s value proposition and secure qualified introductory meetings and product demonstrations for the sales team.
• Market research: Develop a strong understanding of target markets, industries and client profiles to identify new opportunities and prioritize high-potential accounts.
• Pipeline development: Build, maintain and continuously develop a pipeline of qualified prospects, ensuring consistent activity and progress against agreed targets.
• CRM management: Maintain accurate records of prospect interactions, outreach activities and pipeline status within the CRM system.
• Campaign execution: Support the development and execution of targeted sales campaigns, tailoring messaging to different client segments and decision-makers.
• Product and market knowledge: Develop a strong understanding of DeepTree’s platform, data capabilities and AI-powered tools to articulate their value to prospective clients.
• Performance and continuous improvement: Consistently work towards agreed KPIs and revenue pipeline objectives, using performance data and feedback to improve outreach effectiveness and results.

Skills

Commercial mindset

Communication skills

Proactive

Resilience

Research skills

Tech interest

English fluency

Language skills

Tools

CRM platforms

LinkedIn Sales Navigator

Apollo

Job description

DeepTree is a fast-growing technology company transforming the way Private Equity firms, investment banks, M&A advisory boutiques and corporates access, analyze and use business information.

Our platform combines high-quality European company data, financial information, ownership structures, key people, M&A transactions and valuation multiples with advanced AI technology. By bringing these capabilities together in one intuitive platform, DeepTree enables professionals to identify investment opportunities, conduct market research, map industries and make better-informed decisions — faster and more efficiently.

In just 18 months, we have built a client base of over 180 subscribers, including Private Equity firms, Investment Banks, Corporate Finance boutiques, Corporates and leading Consulting Firms. Our growth is driven by a combination of data quality, innovative technology and a relentless focus on delivering value to our clients.

As we accelerate our international expansion, we are looking for ambitious, commercially minded people to join our team and help bring DeepTree to a growing market of investment professionals and M&A professionals.

About the role:

As a Sales Development Representative (SDR) at DeepTree, you will play a key role in driving our commercial growth and expanding our presence across European markets. You will be responsible for identifying new business opportunities, engaging prospective clients and building a strong pipeline of qualified prospects.

Your key responsibilities will include:

• Outbound prospecting: Identify and engage potential clients through targeted outreach campaigns, including cold calling, email, LinkedIn and other relevant channels.
• Lead generation: Research target accounts and identify key decision-makers within Private Equity firms, investment banks, M&A advisory boutiques, consulting firms and corporates.
• Meeting generation: Initiate conversations with prospective clients, communicate DeepTree’s value proposition and secure qualified introductory meetings and product demonstrations for the sales team.
• Market research: Develop a strong understanding of target markets, industries and client profiles to identify new opportunities and prioritize high-potential accounts.
• Pipeline development: Build, maintain and continuously develop a pipeline of qualified prospects, ensuring consistent activity and progress against agreed targets.
• CRM management: Maintain accurate records of prospect interactions, outreach activities and pipeline status within the CRM system.
• Campaign execution: Support the development and execution of targeted sales campaigns, tailoring messaging to different client segments and decision-makers.
• Product and market knowledge: Develop a strong understanding of DeepTree’s platform, data capabilities and AI-powered tools to articulate their value to prospective clients.
• Performance and continuous improvement: Consistently work towards agreed KPIs and revenue pipeline objectives, using performance data and feedback to improve outreach effectiveness and results.

Key requirements:

• Commercial mindset: A genuine interest in sales, business development and understanding how companies operate, with a strong desire to achieve and exceed targets.
• Communication skills: Excellent verbal and written communication skills, with the confidence to engage prospective clients and communicate value propositions clearly and effectively.
• Proactive approach: A self-starter who takes ownership of their work, identifies opportunities independently and consistently looks for ways to improve results.
• Resilience and determination: Comfortable with outbound prospecting and cold calling, able to handle rejection positively and maintain motivation in a target-driven environment.
• Research and organizational skills: Strong attention to detail and the ability to research target accounts, identify relevant decision-makers and manage multiple prospecting activities effectively.
• Interest in technology and finance: Curiosity about AI, data and technology, with an interest in financial markets, Private Equity, M&A and the investment industry.

Experience:

• At least 1–2 years of experience in sales, business development, lead generation or a similar commercial role.
• Experience with cold calling, LinkedIn prospecting, email outreach or CRM platforms is a plus.
• Excellent command of English, both written and spoken.
• Fluency in additional European languages
• A plus: a background in investment banking, PE, consulting or financial data/SaaS; familiarity with tools like Apollo, LinkedIn Sales Navigator or a CRM; a second European language

What we offer:

• Competitive base salary and attractive commission scheme
• Flexible hybrid working model
• A clear path to Account Executive, with direct exposure to founders and top-tier clients from day one