Sales Development Representative

Kry; Greater London; Hybrid; GBP 35,000 - 70,000; Full time

Job summary

Kry is seeking an ambitious Sales Representative to accelerate growth across the United Kingdom. This hands-on, new business role focuses on building a robust pipeline with NHS organisations, insurers, employers and employee benefits providers.

You will identify prospects, engage decision-makers and create qualified opportunities for the Commercial team. You will collaborate with the Commercial team to understand customer needs, open conversations and effectively position Kry’s proposition.

Qualifications

• Proven B2B sales or business development experience with a track record of meeting targets.
• Confident, engaging communicator who can build relationships at different levels.
• Proactive and comfortable with outbound sales and opening new conversations.
• Naturally curious, customer-focused and able to position solutions effectively.
• Resilient, tenacious and motivated by winning new business.
• Highly organised with strong pipeline management and follow-up skills.

Responsibilities

• Identify and research target organisations and decision-makers.
• Generate new opportunities through outbound prospecting, LinkedIn, email, telephone and networking.
• Build relationships with key stakeholders across NHS, insurance, HR and employee benefits.
• Qualify leads and create high-quality sales opportunities.
• Arrange and support introductory meetings and sales conversations.
• Understand customer needs and clearly articulate Kry’s value proposition.
• Maintain an accurate sales pipeline and work towards KPIs.
• Support proposals, presentations and commercial materials.
• Attend customer meetings, conferences, events and networking opportunities.
• Work collaboratively across the business to progress opportunities.
• Stay informed on UK healthcare and wider market developments to identify new opportunities.
• Share customer and market insight with the wider Commercial team.

Skills

B2B sales

Outbound prospecting

Relationship building

Pipeline management

Communications

Tools

HubSpot CRM

Job description

We are looking for an ambitious and commercially minded Sales Representative to help accelerate our growth across the UK.

This is a hands‑on new business role focused on building a strong pipeline of opportunities across NHS organisations, insurers, employers and employee benefits providers. You will identify new prospects, engage decision‑makers and create qualified opportunities for the wider Commercial team.

You will work closely with the Commercial team to understand customer needs, open new conversations and position Livi’s proposition effectively.

Key Responsibilities:

• Identify and research target organisations and decision‑makers.

• Generate new opportunities through outbound prospecting, LinkedIn, email, telephone and networking.

• Build relationships with key stakeholders across NHS, insurance, HR and employee benefits.

• Qualify leads and create high‑quality sales opportunities.

• Arrange and support introductory meetings and sales conversations.

• Understand customer needs and clearly articulate Livi’s value proposition.

• Maintain an accurate sales pipeline in HubSpot and work towards agreed sales KPIs.

• Support proposals, presentations and commercial materials.

• Attend customer meetings, conferences, events and networking opportunities.

• Work collaboratively across the business to progress opportunities.

• Stay informed on UK healthcare and wider market developments to identify new opportunities.

• Share customer and market insight with the wider Commercial team.

Essential Experience

• Proven B2B sales or business development experience, with a track record of generating new business and meeting sales targets.

• Confident, engaging communicator who can build relationships at different levels.

• Proactive and comfortable with outbound sales and opening new conversations.

• Naturally curious, customer‑focused and able to understand and position solutions effectively.

• Resilient, tenacious and motivated by winning new business.

• Highly organised, with strong pipeline management and follow‑up skills.

• Comfortable travelling to customer meetings, conferences, events and networking opportunities.

Desirable Experience

• Experience selling into the NHS and an understanding of the NHS landscape.

• Existing healthcare relationships or networks.

• Experience using CRM.