Sales Development Representative

Informa PLC; City of Westminster; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading B2B events company in London is seeking a Sales Development Representative to support selling products to agencies and media owners globally. The role involves qualifying leads, generating opportunities, and managing a sales pipeline. Ideal candidates should be proactive, possess strong communication skills, and have a proven sales track record. This position offers flexibility and opportunities for career development.

Benefits

Flexible working environment

Community and social events

Career development opportunities

Annual leave with additional birthday leave

Personalized benefits options

Company-funded private medical cover

Equity program participation

Wellbeing support programs

Global recognition awards

Collaboration with international teams

Qualifications

• Working knowledge of CRM tools such as Salesforce and/or Salesloft.
• A proven track record of hitting and exceeding lead generation or sales targets.
• Strong written and verbal communication skills.

Responsibilities

• Build and manage a qualified pipeline of potential customers.
• Respond to inbound leads and book product tour meetings.
• Overachieve on set KPI’s to help drive your annual sales target.

Skills

CRM tools knowledge

Proven sales targets achievement

New business development mindset

Strong communication skills

Ability to create engaging presentations

Organised and self-motivated

Tools

Salesforce

Salesloft

Job description

Informa Festivals marks an exciting new chapter in B2B events, bringing some of the world's most influential creative, technology and business festivals together. We’re combining prestigious brands like Cannes Lions, Black Hat, Money20/20 and London Tech Week with cutting-edge marketing intelligence platforms and advisory services to deliver unmissable experiences and insights. Our festival-led approach reimagines traditional B2B events, creating powerful, immersive experiences that drive innovation and industry advancement. Building on decades of expertise and powered by Informa's international reach, we're shaping the next generation of business festivals.

Job Description

This role is based in London

We’re looking for a Sales Development Representative (SDR) to join one of our growing intelligence subscription team in London, selling LIONS Intelligence. In this role, you’ll support the selling of our product into agencies, brands and media owners globally. You’ll be responsible for qualifying inbound leads, generating outbound opportunities, and booking meetings to support pipeline growth and conversion. Your work will play a key role in expanding our reach and accelerating business growth.

Key Responsibilities:

• Build and manage a qualified pipeline of potential customers.
• Respond to inbound leads—qualify them and book product tour meetings.
• Accurately forecast weekly and monthly performance metrics.
• Overachieve on set KPI’s to help drive your annual sales target.
• Actively promote and support diversity, equity, and inclusion within the team and in customer interactions.

Qualifications

• Working knowledge of CRM tools such as Salesforce and/or Salesloft.
• A proven track record of hitting and exceeding lead generation or sales targets.
• A proactive “hunter” mindset, passionate about new business development.
• Strong written and verbal communication skills.
• Ability to build and deliver engaging sales decks and introductory presentations.
• Organised, self-motivated, and eager to contribute to a high-performance sales team.

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say atLifeAt.Informa.com .

Our benefits include:

• Freedom & flexibility:colleagues rate us highly for the flexibility and trust they receive andmost of us balance time in the office with time working remotely
• Great community:a welcoming culture with in-person and online social events, our fantasticWalk the World charity day and active diversity and inclusion networks
• Broader impact:take up to four days per year to volunteer, with charity match fundingavailable too
• Career opportunity:the opportunity to develop your career with bespoke training andlearning, mentoring platforms and on-demand access to thousands of courses on LinkedInLearning. When it’s time for the next step, we encourage and support internal job moves
• Time out:annual leave plus a birthday leave day andthe chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medicalcover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matchingshares
• Strong wellbeing support through EAP assistance, mental health first aiders, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a jobhere .