Sales Consultant

Berkeley Group; Watford; On-site; GBP 30,000 - 40,000; Full time

Job summary

A leading property development company is seeking a Sales Consultant in Watford. The role involves generating sales leads, providing exceptional customer service, and maintaining industry relationships. Ideal candidates should have strong negotiation and communication skills, along with a high degree of professionalism. The company offers competitive annual leave, health benefits, and a pension plan.

Benefits

25 days annual leave, increasing with service to 33 days.

Private Medical Insurance.

Access to an online discount platform.

Berkeley Foundation volunteer day.

Private pension plan.

Group life assurance.

Qualifications

• Ability to build rapport with a wide range of people and work well under pressure.
• A high level of professionalism and attention to detail.

Responsibilities

• Generate and qualify new sales leads through various channels.
• Conduct viewings and provide information about homes and pricing.
• Advise and negotiate with customers on their purchases.
• Maintain a high level of customer service throughout the sales process.
• Build and maintain relationships with industry professionals.
• Completion of all sales-related paperwork.
• Research the marketplace for guiding sales strategies.

Skills

Effective negotiation

Communication skills

Interpersonal skills

Organizational skills

Time management skills

Job description

Sales Consultant

Application Deadline: 23 November 2025

Department: Sales & Marketing

Employment Type: Permanent

Location: The Exchange, Watford

Description

Berkeley Group builds homes and neighbourhoods across London, Birmingham and the South of England. We specialise in brownfield regeneration, reviving underused land to create unique, sustainable and nature-rich places where communities thrive and people of all ages and backgrounds can enjoy a great quality of life.

Berkeley St Edward London is a key part of the Berkeley Group, and we deliver projects under both the Berkeley and St Edward brands. St Edward is a Joint Venture with M&G Investments.

Our central London projects include 9 Millbank, West End Gate and Trillium in Marylebone, Oval Village, and Parkside at Chelsea Bridge. The Outer London projects include Eden Grove in Staines and The Exchange Watford, Syon Lane in Osterley and North Street in Guildford.

The role

To take pride in the delivery of a professional, friendly and efficient service to all customers, you will support the business to achieve its financial targets and represent Berkeley Homes to the highest possible standards.

• Generate and qualify new sales leads through walk-ins, phone inquiries, and online portals.
• Sell in line with targets with determination to exceed expectations.
• Conduct viewings and provide prospective buyers with comprehensive information about the development, homes and pricing.
• Advise and negotiate with customers to help them make informed decisions regarding their purchase.
• Maintain a high level of customer service throughout the sales process to make sure customer satisfaction and repeat business.
• Act as the primary point of contact for clients, answering any questions or concerns regarding the new homes.
• Build and maintain strong relationships with local agents, our international teams, solicitors, mortgage brokers, and other industry professionals.
• Maintain an accurate and up-to-date customer database and manage leads effectively using CRM software.
• Completion of all sales-related paperwork and progress sale through to exchange.
• Ability to provide regular reports on sales progress, potential leads, and market feedback to the sales manager.
• Take pride in the presentation of the sales areas.
• Research the marketplace and use the data to guide sales strategies.
• Support the onsite sale team maintain presentation of the sales areas to the highest standard.

Experience required

• Effective negotiation, communication, and interpersonal skills.
• Ability to build rapport with a wide range of people and work well under pressure.
• A high level of professionalism and attention to detail.
• Excellent organizational and time management skills.

Why join us?

• 25 days annual leave, increasing with service to 33 days.
• Health and wellbeing benefits including Private Medical Insurance.
• Lifestyle benefits including access to an online discount platform.
• Berkeley Foundation volunteer day.
• Private pension plan.
• Group life assurance.

The standard default full-time working hours in the office are 8am-5pm with core working hours 9am-4pm.

Internal applicants: If you’re an internal applicant, please ensure you’ve informed your line manager of your intention to apply for this position.