Sales Coach, Sales Enablement

IFS; Staines-upon-Thames; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A global software company is seeking a Sales Coach to enhance sales performance and revenue growth. The role involves coaching sales managers and sellers, ensuring effective use of sales methodologies and partner strategies. Ideal candidates have extensive enterprise sales experience and are skilled in consultative coaching. Flexibility and a hybrid work model are provided to support diverse work styles.

Benefits

Flexible work opportunities

Inclusive workplace experiences

Qualifications

• Minimum 7–10 years in enterprise or complex solution sales.
• Experience as a frontline seller or sales manager preferred.
• Deep understanding of modern sales methodologies.

Responsibilities

• Coach on live deals, sales plays, and partner co-selling.
• Guide new sellers post-onboarding for full readiness.
• Reinforce best practices in partner positioning.

Skills

Enterprise sales experience

Consultative coaching

Strong knowledge of partner strategies

Tools

CRM systems

Sales tools

AI-assisted selling platforms

Job description

Overview

IFS is seeking a high-impact Sales Coach, based in either North America or in Europe, to join our Global Sales Enablement (GSE) team. This role will serve as critical connector between frontline sales managers (FLMs) and the GSE organization, supporting sellers as they transition from onboarding into the field and helping them win more deals, faster.

The Sales Coach will act as a strategic advisor and hands-on partner to both sellers and managers. This includes delivering real-time deal coaching, reinforcing sales play adoption, deepening AI and product positioning knowledge, partner positioning, and aligning execution to our 6Box Framework and DBVA sales process. This individual will be IFS sales methodology experts, fluent in what tools to use when, where, and why.

This role directly supports revenue generation, pipeline growth, and ramp acceleration, and will play a key role in shaping a coaching-first sales culture at IFS.

Key Responsibilities

• Serve as a trusted advisor to FLMs and sellers, coaching on live deals, sales plays, value engineering, and partner co-selling motions.
• Partner closely with new sellers post-onboarding to bridge the gap into full field readiness.
• Reinforce best practices in how and when to position partners in deals, ensuring alignment with IFS’s partner ecosystem and value proposition.
• Coach to IFS’s 6Box sales execution framework and DBVA methodology across buyer journeys.
• Facilitate ongoing learning and reinforcement around AI positioning, product messaging, partner capabilities, and competitive differentiation.
• Identify and close seller skill gaps through tailored 1:1 and small group coaching.
• Provide strategic guidance on account planning, territory management, and execution strategy — including partner engagement and integration.
• Coach and enable FLMs on how to coach effectively, driving consistency and accountability.
• Collaborate with regional sales leaders and GSE to align on enablement priorities and regional execution needs.
• Track and report on coaching impact tied to pipeline movement, win rates, and reduced ramp time.
• Contribute insights to shape future enablement programs, sales tools usage, and AI-guided selling strategies

What Success Looks Like

• Reduced time-to-ramp for new hires.
• Higher win rates and increased deal velocity for coached opportunities.
• Improved seller and manager confidence and fluency in IFS methodology and partner positioning.
• Strong feedback from FLMs and regional sales leaders on coaching impact.
• Increased adoption of enablement tools, partner plays, and AI-guided selling strategies.
• A measurable shift in coaching culture between FLMs and sellers.

Qualifications

• Proven track record of success in enterprise or complex solution sales (minimum 7–10 years).
• Prior experience as a frontline seller and/or sales manager highly preferred.
• Deep understanding of modern sales methodologies, particularly value-based and partner-inclusive selling.
• Strong knowledge of IFS solutions and go-to-market strategy is a plus (or experience in a similar ERP, EAM, or FSM environment).
• Strong understanding of partner ecosystems, co-selling motions, and value-added partner strategies.
• Skilled in consultative coaching, performance feedback, and sales development planning.
• Comfortable with CRM, sales tools, and AI-assisted selling platforms; able to coach on the “how, when, and why.”
• Experience working across global and matrixed organizations.
• Executive presence and confidence in presenting to senior stakeholders.
• Highly self-motivated, collaborative, and driven by outcomes.

Additional Information

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.