Sales Associate - Wineshop (Full-time)

Selfridges & Co; Greater London; On-site; GBP 20,000 - 24,000; Full time

Job summary

Selfridges & Co in London (Oxford Street) is seeking a Sales Associate to join the team and deliver exceptional customer experiences. You will be the store expert on products, events, and services, guiding customers through sales, refunds, and exchanges while maintaining high retail standards.

As part of a collaborative team, you will replenish stock, organise rails, and adapt to daily challenges. A proactive, curious approach to trends will help you stay ahead in a dynamic retail environment.

Qualifications

• Excellent communication with customers of varying needs
• Strong product knowledge through trend following and supplier training
• Sales and service expertise to deliver exceptional experiences
• Replenish stock and maintain Selfridges standards
• Strong problem solving to resolve customer issues

Responsibilities

• Work as part of a team to create a memorable customer experience
• Conduct sales, refunds and exchanges and offer online services when needed
• Replenish stock, organise rails and manage stock rooms
• Take feedback constructively to raise service, sales and standards
• Adapt to departmental changes and carry service excellence across departments
• Stay curious about latest trends and products to aid sales
• Follow health, safety and security procedures and prevent stock loss
• Prepare for interviews with competency and strength-style questions

Skills

Excellent communication

Customer focus

Product knowledge

Team player

Job description

The following content displays a map of the jobs location - London

Working Hours:

37.5

Location:

London

Closing Date:

21/10/2026

Job Category:

Retail

Region / Division:

London - Oxford Street

Job Introduction

As a Sales Associate, you are an essential part of a team that creates the extraordinary experiences our customers expect from Selfridges.

Customer service is at the heart of what you do,you will be an expert for all things Selfridges and the go-to person to help our customers. You are fully knowledgeable of everything about the store including the latest products, events and services that only Selfridges can offer.

As a Sales Associate you will:

• Work as part of a team focused on creating a memorable customer experience by building rapport, sharing product knowledge and catering to customer needs
• Conduct sales, refunds and exchanges, helping the customer to find another suitable item/product if necessary or alternatively, offer our online services
• From selling and replenishing stock, organising rails, to hosting,you will be maintaining the highest of retail standards
• Be open to customer feedback, and use it constructively to continually raise the bar for service, sales and retail standards in your area
• Manage and oversee the stock in your department, from unpacking deliveries, (new and replenished lines), to completing audits and maintaining the stock room
• Adapt to the challenges that vary from day to day. A flexible role, you may be required to work on different departments, taking your service excellence and collaborative spirit with you
• Use your natural curiosity to stay ahead of the latest trends by taking every opportunity to expand your knowledge of products and competitors
• Follow health, safety and security procedures, and play an active role in preventing stock loss
• Selfridges uses competency and strength style questions at the interview stage. Support is available at every stage of the process should you need it.

A bit about you:

• Great communicator. You will be able to positively engage with all types of customers (domestic and international) with varying needs and requirements
• Well Informed. You will develop excellent product knowledge by following trends and being aware of our competitor’s activity, along with taking part in supplier training
• Known to be a sales and service expert. You’ll use these skills to deliver the extraordinary each and every time and take the initiative to provide additional services where appropriate
• It will fall to you to replenish stock, maintain the Selfridges standards and inspire others to deliver the same
• Problem solving skills. You’ll go above and beyond to resolve issues for our customers and be able to adapt your approach to each individual customer
• Flexible. Adaptable to business needs, you are happy and comfortable to take ownership for tasks that may go beyond the role expectation
• An example of our values, a reliable and respected colleague

This guide represents a summary of the role, however all team members are expected to be flexible in the work they undertake, which may change from time to time, according to the needs of the business.