Sales Associate

diageo; Greater London; On-site; GBP 21,000 - 27,000; Full time

Benefits offered by this job

Annual bonus

Product allowance

Pension and sharepurchase scheme

Competitive salary

Job summary

Diageo’s Bar at Home in London seeks a Sales Associate to deliver luxury customer experiences and drive sales. You’ll combine product knowledge with storytelling to engage clients, run tastings and masterclasses, and build lasting relationships while meeting store targets.

You will join a passionate retail team focused on creating memorable experiences for customers from around the world, working evenings, weekends and peak periods as required.

Qualifications

• Experience in retail, hospitality, luxury or customer-facing sales.
• Strong communication, storytelling, and relationship-building skills for exceptional customer experiences.
• Ability to work towards sales targets in a fast-paced environment.

Responsibilities

• Deliver exceptional, personalised customer experiences and understand individual needs.
• Bring brands to life through storytelling, tastings, masterclasses and experiential moments.
• Drive commercial performance with confident selling and smart cross- and up-selling.
• Build and maintain strong client relationships using CRM tools.
• Maintain high operational standards across POS, stock, and merchandising.
• Continue to deepen knowledge across spirit, beer, wine and non-alcoholic categories.

Job description

Sales Associate

The Bar At Home, London

Full-time

Secondment ending 28th February 2027

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world's most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life's moments - from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life's moments mean a little more.

About the Function

Sales is where our brands meet the real world.

Our teams build the relationships that bring our products to life, partnering closely with customers across markets, channels and occasions to make sure our brands are part of moments that matter everywhere.

It’s a dynamic, people-focused environment where curiosity, commercial thinking and strong relationships make the difference. You’ll have the opportunity to grow your network, develop your skills and see the direct impact of your work every day.

About the Team

You’ll join a passionate retail team focused on creating exceptional experiences for customers from around the world.

Combining luxury service, expert product knowledge and storytelling, the team helps customers discover our portfolio while building lasting relationships and delivering strong commercial performance.

About the Role

As a Sales Associate, you’ll be much more than a retail colleague – you’ll be a Brand Ambassador. You’ll combine exceptional service, product expertise and a commercial mindset to create memorable experiences, build lasting client relationships and help deliver our sales ambitions.

Role Responsibilities

• Deliver exceptional and personalised customer experiences, taking the time to understand individual needs and exceed expectations.
• Bring our brands to life through compelling storytelling, product knowledge, tastings, masterclasses and other experiential moments.
• Drive commercial performance through confident selling, cross-selling and up‑selling while contributing to individual and store sales targets.
• Build and maintain strong client relationships, using customer relationship management tools to encourage loyalty and repeat visits.
• Maintain high operational standards across point-of-sale systems, stock management and visual merchandising.
• Continually develop your knowledge across spirits, beer, wine and non‑alcoholic categories through training, tastings and self‑learning.

Experience / Skills Required

• Experience within retail, hospitality, luxury or another customer‑facing sales environment.
• Strong communication, storytelling and relationship‑building skills, with a passion for creating outstanding customer experiences.
• A commercial mindset and confidence working towards sales targets in a fast‑paced environment.
• A genuine interest in luxury drinks, product knowledge and experiential retail.
• A professional, organised and collaborative approach, with the ability to adapt to different customers and situations.
• Experience using point‑of‑sale, customer relationship management or other retail technology systems would be beneficial.
• You’ll need flexibility to work evenings, weekends and peak trading periods as required.

Flexible Working Statement

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement

• annual bonus
• competitive salary
• product allowance
• pension and sharepurchase scheme

Diversity Statement

Our purpose is crafting iconic drinks chosen for life's moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives – challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in ma