Sales Application Engineer

JR United Kingdom; Telford; Hybrid; GBP 60,000 - 65,000; Full time

Job summary

A leading UK automation solutions provider is seeking a Sales Applications Engineer to support its drives and controls expertise. The role involves developing technical solutions, preparing quotations, and providing support to sales. The company offers diverse projects, hybrid work flexibility, and a competitive salary package.

Benefits

Competitive salary

Car allowance

Bonus

Pension

Life insurance

25 days holiday

Growth opportunities

Qualifications

• Proven knowledge of AC/DC and servo VSDs.
• Experience with PLC, SCADA/HMI systems.
• Ability to work independently and as part of a team.

Responsibilities

• Configure technical solutions from customer specifications.
• Prepare detailed quotations and technical proposals.
• Act as a bridge between sales and engineering teams.

Skills

Technical writing

Communication skills

Problem-solving mindset

Education

Degree in electrical/electronic or mechatronic engineering

Job description

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Sales Applications Engineer – Join a Leading UK Automation Solutions Provider
Location: Telford, Shropshire (Hybrid Working Available)
Salary: £60,000 - £65,000 + Bonus + Benefits (Commensurate with Experience)
Are you a talented Sales Applications Engineer with a passion for delivering innovative, high-quality technical solutions? Do you thrive in a dynamic environment where no two projects are the same? If so, a well-established and highly respected UK systems integrator, wants you to join their growing team!
About Us
Based in Telford, Shropshire, my client is a leading automation solutions provider, delivering complex turnkey systems to major UK manufacturing industries, including metals, automotive, marine, plastics, paper, transportation, and more. Partnered with industry giants like ABB, Siemens, Nidec, Danfoss, GE, and others, they pride themselves on their independence, innovation, and ability to lead customers into the digital era through trusted partnerships.
The engineering team spans mechanical products through to cutting-edge SCADA systems and everything in between. With a team of 8 Business Development Managers and a tight-knit Applications Team of 4, they’re expanding to meet growing demand and maintain their focus on quality over quantity.
The Role
We’re seeking an Applications Engineer to join from the ground up, supporting their drives and controls expertise with an immediate focus on AC/DC, servo, and drive applications. Reporting to the Sales Applications Manager, you’ll play a critical role in developing and costing sound technical solutions, preparing high-quality quotations, and providing technical support to our sales team.
Key Responsibilities:

• Configure technical solutions from customer specifications across diverse industries.
• Prepare detailed quotations, technical proposals, and system topologies using clear, concise language.
• Estimate resources and equipment needs using engineering software and tools.
• Act as a bridge between sales and engineering teams, ensuring seamless communication.
• Support large, multi-disciplinary projects with a commercially savvy approach.
• Produce high-quality documentation using MS Office tools (Word, Excel, Visio, etc.).
• Occasionally attend customer sites (UK and overseas) to support project delivery.

What We’re Looking For

• Degree in electrical/electronic or mechatronic engineering (or equivalent).
• Proven knowledge of AC/DC and servo VSDs (sizing motors from first principles is a plus).
• Experience with PLC, SCADA/HMI, Fieldbus protocols, or Industry 4.0 technologies.
• Strong technical writing and documentation skills.
• Commercially aware with an appreciation of industry drivers and costings.
• Excellent communication skills, attention to detail, and a proactive, problem-solving mindset.
• Ability to work independently and as part of a team on diverse, ever-changing projects.
• Previous experience in a similar role is preferred but not essential.

Why Join Us?

• Diverse Projects: Work on unique, large-scale projects with leading manufacturers
• Competitive Package: £60-65k salary (based on experience), plus car allowance, bonus, pension, life insurance, and 25 days holiday.
• Hybrid Flexibility: Enjoy a mix of office and remote work to suit your lifestyle.
• Growth Opportunities: Be part of a growing team where your skills will shape our future.
• Innovative Culture: Join a company that values quality, partnership, and cutting-edge technology.

Ready to Make an Impact?
If you’re a hands-on, enthusiastic engineer with a knack for drives, controls, and delivering customer-focused solutions, we’d love to hear from you. Help them eliminate bottlenecks, maintain their reputation as a leading systems integrator, and drive excellence across every project.