Sales Manager
Frasers Group
Get more replies from employers
Send a job-specific resume in minutes.
Benefits offered by this job
Job summary
Everlast Gyms is seeking a Sales & Retention Manager to drive membership growth and improve member retention across the club. You will work closely with the General Manager to develop strategies that boost acquisition, engagement and overall profitability, while leading by example in a high-performance, member-focused culture.
You will coach staff to maximise sales, manage leads, track KPIs and deliver regular performance updates to the leadership team, building lasting relationships with
Responsibilities
- Take ownership of membership growth across the club.
- Lead member engagement and drive commercial performance.
- Coach colleagues to maximise sales and conversions.
- Resolve customer journeys from enquiry to long-term loyalty.
- Monitor KPIs and present regular sales updates to leadership.
- Drive revenue across memberships, fitness products and ancillary spend.
- Develop and implement campaigns to improve retention and engagement.
- Foster partnerships with local businesses and community groups to grow membership.
Job description
At Everlast Gyms, we're focused on creating exceptional fitness experiences and growing thriving club communities.
As a Sales & Retention Manager, you'll be responsible for driving membership growth, improving member retention and supporting the overall commercial success of your club. Reporting directly to the General Manager, you'll lead sales activity, coach colleagues to perform at their best and ensure every member journey is seamless from first enquiry through to long-term loyalty.
This is a hands-on leadership role where you'll combine commercial thinking, people leadership and customer experience to maximise club performance and deliver sustainable growth.
You'll be the club's sales champion, leading from the front, building local partnerships and creating opportunities that drive both new member acquisition and member retention.
- Free Everlast Gyms membership
- 20% colleague discount across all Frasers Group brands
- Eligibility for the Fearless 1000 Bonus Scheme
- Monthly Everlast Champions and Frasers Champion recognition awards
- Funded qualifications, including Level 3 and Level 5 Management & Leadership
- Ongoing sales, leadership and fitness product training
- Opportunities to enhance your fitness knowledge, deliver Personal Training and support Group Training products
- Clear progression opportunities within a growing fitness business
- Be part of a high-performance culture that rewards ambition, ownership and results
As Sales & Retention Manager, you'll take ownership of membership growth, member engagement and commercial performance across the club.
Working closely with the General Manager and wider leadership team, you'll develop strategies that improve member acquisition, retention and overall club profitability.
- Champion and deliver the FUNDAMENTALS sales process across the club
- Coach and develop colleagues to maximise sales performance and conversion
- Drive membership sales through effective lead management and member engagement
- Monitor performance against KPIs and implement action plans to achieve targets
- Deliver regular sales updates and performance presentations to the leadership team
- Drive revenue across memberships, fitness products and secondary spend
- Create initiatives that improve member engagement and retention
- Analyse retention trends and member behaviour to identify opportunities for growth
- Ensure every member receives an outstanding experience throughout their fitness journey
- Support delivery of member-focused campaigns, events and national initiatives
- Build a culture that prioritises member satisfaction and loyalty
- Develop and execute creative lead-generation activity both inside and outside the club
- Build relationships with local businesses, community groups and organisations through #WeMoveBusinesses
- Support local marketing initiatives that drive awareness and membership growth
- Identify new opportunities to increase club performance and market presence
- Deliver coaching, mentoring and constructive feedback to colleagues
- Promote a positive, high-performance culture within the club
- Lead by example through exceptional service standards and professionalism
- Support recruitment, onboarding and development of future talent
- Work closely with the General Manager to support day-to-day operations
- Assist with Health & Safety, compliance, facilities and maintenance processes
- Ensure company standards of cleanliness, presentation and service are consistently maintained
- Support the successful delivery of company initiatives and operational priorities
As Sales & Retention Manager, you'll take ownership of membership growth, member engagement and commercial performance across the club.
Working closely with the General Manager and wider leadership team, you'll develop strategies that improve member acquisition, retention and overall club profitability.
- Champion and deliver the FUNDAMENTALS sales process across the club
- Coach and develop colleagues to maximise sales performance and conversion
- Drive membership sales through effective lead management and member engagement
- Monitor performance against KPIs and implement action plans to achieve targets
- Deliver regular sales updates and performance presentations to the leadership team
- Drive revenue across memberships, fitness products and secondary spend
- Create initiatives that improve member engagement and retention
- Analyse retention trends and member behaviour to identify opportunities for growth
- Ensure every member receives an outstanding experience throughout their fitness journey
- Support delivery of member-focused campaigns, events and national initiatives
- Build a culture that prioritises member satisfaction and loyalty
- Develop and execute creative lead-generation activity both inside and outside the club
- Build relationships with local businesses, community groups and organisations through #WeMoveBusinesses
- Support local marketing initiatives that drive awareness and membership growth
- Identify new opportunities to increase club performance and market presence
Everlast Gyms is part of Frasers Group, one of the UK's most ambitious retail and fitness businesses.
We're committed to investing in our people, our clubs and our fitness offering, creating exciting opportunities for ambitious individuals who want to build rewarding careers within a growing brand.
Challenge convention, identify opportunities and drive continuous improvement.
Take responsibility, deliver results and lead with confidence.
Create meaningful experiences for our members, colleagues and communitie
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
