Sales And Marketing Specialist

DiSRUPT Recruitment & Search | B Corp; Leicester; On-site; GBP 40,000 - 60,000; Full time

Job summary

A dynamic recruitment firm is seeking a Senior Sales & Marketing Executive to drive growth in the Chinese student market. This role involves digital sales, marketing, and team leadership. The ideal candidate will speak fluent Mandarin and English, possess strong sales experience, and be skilled in managing Chinese social media channels. The position is full-time based in Leicester with some travel to Coventry.

Qualifications

• Living in Leicester and able to travel to Coventry.
• Native or fluent Mandarin speaker; Cantonese is a plus.
• Experience in student accommodation or hospitality is desirable.

Responsibilities

• Engage with Chinese-speaking customers via various platforms.
• Support sales teams in best practices for customer engagement.
• Manage Chinese social media channels and marketing content.
• Manage and improve communication processes, maximise leads.
• Handle escalated complaints from Chinese tenants in line with policy.
• Record and track leads in CRM systems.
• Maintain up-to-date sales documents and pricing sheets.
• Manage the Chat platform settings and users.
• Track weekly performance metrics for senior management.
• Provide translation support for marketing materials.
• Process bookings, allocate rooms, and manage payments.

Skills

Fluent Chinese (Mandarin)

Fluent English

Strong sales experience

Excellent communication skills

Knowledge of Chinese social media

Job description

Overview

We’re looking for a talented Senior Sales & Marketing Executive who can help drive growth in the Chinese student market. This role blends digital sales and marketing, and team leadership, with a focus on engaging with students/parents in China.

Base pay

This range is provided by DiSRUPT Recruitment & Search | B Corp. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Location

Location: Leicester with 1-2 days each week supporting site in Coventry

Hours

Hours: Full-time, 40 hours per week (Monday–Friday, plus ad-hoc Saturdays through year as required (day off in lieu if work a Saturday))

What you’ll do

We’re looking for a talented Senior Sales & Marketing Executive who can help drive growth in the Chinese student market. This role blends digital sales and marketing, and team leadership, with a focus on engaging with students/parents in China.

• Fluent Chinese (Mandarin) and English language skills required.
• Due to the nature of this role we will need someone who is living in Leicester currently and is happy to drive/travel to Coventry when required. Ideally you will drive but this is not essential as other team members will be able to provide transport. We are looking for a minimum of a 12 month contract or a permanent hire so we are happy to consider applicants on PSW / Graduate visa's and have at least 12 months left to work without restriction.

Key Responsibilities

• Respond to and follow up on enquiries via multiple platforms, with a focus on online chat, WeChat, and WeChat Mini Programme.
• Support and guide sales teams on best practice when engaging with Chinese-speaking customers.
• Create and deliver China-specific sales tools, including sales packs and training for partner agencies.
• Manage and improve customer communication processes, ensuring all leads are maximised.
• Handle escalated complaints from Chinese tenants in line with company policy.
• Ensure all leads are recorded and tracked in CRM systems.
• Maintain up-to-date sales documents, pricing cards, and availability sheets.
• Manage the “Chat” platform, including settings, triggers, and users.
• Track and report weekly performance metrics to senior management.
• Provide translation support for marketing and customer materials.
• Process bookings, allocate rooms, handle guarantor documents, and manage payments.
• Assist with check-in and check-out processes, with a focus on improving the experience for Chinese students.

Marketing

• Manage Chinese social media channels (WeChat, Red), posting engaging content and updates.
• Keep agency profiles and online content updated with relevant promotions.
• Propose and implement improvements to marketing and sales processes.
• Coordinate live tours with Chinese partner agencies.
• Support and attend events such as Open Days, Welcome Parties, and Lunar New Year celebrations.

Team Management

• Line manage sales executives, including one-to-one meetings, appraisals, and training plans.
• Create weekly rotas and daily work plans.
• Approve timesheets and ensure training is completed.

What We’re Looking For

• Native or fluent Mandarin speaker (additional Cantonese language skills an advantage).
• Strong sales and customer service experience.
• Excellent written and verbal communication skills in both Mandarin and English.
• Knowledge of Chinese social media platforms (WeChat, Red) and marketing practices.
• Organised, proactive, and confident managing a small team.
• Experience in student accommodation, property, or hospitality is desirable but not essential.

Seniority level

• Associate

Employment type

• Full-time

Job function

• Sales, Marketing, and Advertising

Industries

• Real Estate
• Marketing Services
• Hospitality