Sales and Marketing Manager

The Orders of St John Care Trust; Oxford; Hybrid; GBP 40,000 - 48,000; Full time

Job summary

A care home organization is looking for a Sales & Marketing Manager to enhance occupancy in the private pay market. This field-based role requires a proven sales leader with experience in customer relations and local marketing. Competitive salary of up to £47,500 plus bonuses, with hybrid working options and a strong focus on team collaboration. Join us to make a positive impact on families seeking exceptional care.

Benefits

Quarterly bonus

Car allowance

25 days holiday + bank holidays

Pension scheme

Qualifications

• 3+ years’ experience in private pay care home sales/customer relations.
• Proven success in improving conversion rates and driving occupancy.
• Hands-on experience in local marketing campaigns.

Responsibilities

• Lead enquiry handling and coach home managers to convert self-funding enquiries into admissions.
• Deliver local marketing campaigns and build relationships with key referral sources.
• Optimize CRM processes and analyze sales performance for growth opportunities.

Skills

Sales leadership

Customer relations

Local marketing campaign delivery

CRM optimization

Coaching

Job description

We are Hiring... Sales & Marketing Manager - Private Collection

• Job Role: Sales & Marketing Manager – Peripatetic Role
• Locations: Field-based across Wiltshire, Gloucestershire & Oxfordshire (Stow-on-the-Wold, South Cerney, Wheatley, Trowbridge, Thornbury)
• Hours: 37.5 per week, hybrid working
• Salary: Up to £47,500.00 plus quarterly bonus

Are you a proven Sales Leader with a passion for driving occupancy in the private pay market? We are looking for an action-oriented Sales & Marketing Manager to grow our enquiry pipeline and improve admissions across five beautiful care homes within the orders of St John Care Trust portfolio of residential, nursing, and dementia care homes.

What You will Do:

• Lead enquiry handling and coach home managers and their teams to convert more self-funding enquiries into admissions.
• Deliver local marketing campaigns and build relationships with key referral sources.
• Optimize CRM processes and analyse sales performance to identify growth opportunities.
• Support operations teams to achieve ambitious private pay occupancy targets.
• Step in to manage enquiries directly where and when needed.

What We Are Looking For:

• 3+ years’ experience in private pay care home sales/customer relations.
• Proven success by improving conversion rates and driving occupancy.
• Hands-on local marketing campaign delivery experience.
• A supportive coach with the confidence to challenge and influence.
• Full UK driving licence and ability to travel across homes.

Why Join Us?

• Competitive salary, quarterly bonus, and car allowance
• Hybrid working and flexibility.
• Work with supportive operational leaders in a collaborative culture.
• 25 days holiday + bank holidays, pension scheme, and more perks

*Apply now and help us support more families to choose exceptional care. *

#HO