Sales and Marketing Manager

eRecruitSmart; London; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading company specializing in Christmas trees seeks an experienced Sales and Marketing Manager to join their London team. In this role, you will develop and execute strategic marketing initiatives to enhance brand awareness and drive sales across various channels. The position offers flexibility, with an attractive salary and benefits, including a competitive bonus and generous holiday entitlements.

Benefits

Competitive bonus

25 days holiday per year plus bank holidays

Qualifications

• Previous experience in a Sales and Marketing role within retail.
• Strong skills in creating print & digital content.
• Ability to work independently and in a fast-paced environment.

Responsibilities

• Develop and execute marketing strategies to enhance brand presence.
• Manage email and social media marketing campaigns.
• Collaborate with the management team to track sales performance.

Skills

Creative design

Social media marketing

Digital marketing

Public speaking

Interpersonal communication

Problem-solving

Team management

Tools

Adobe Illustrator

Adobe InDesign

Photoshop

Job description

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Our client are renowned Christmas tree specialists and they are seeking an experienced Sales and Marketing Manager to join their London team.

About the company
Our client is a premier grower and retailer of Christmas trees with 35+ locations in London and the South-east. They also offer tree installation, decoration and removal services. They are a sustainable, carbon positive company and care deeply about their environment and local community.

About the role
As a Sales and Marketing Manager, you will provide expert information regarding analysis, up sales, pricing, promotions and other key info for sales success across the departments and develop and execute creative media, email, social media and SMS strategies to engage audiences and continue the development of company initiatives.

Due to the seasonal nature of our client’s business, this role is flexible to suit someone looking for a full-time permanent position or as a seasonal consultant (if preferred).

About the responsibilities
As Sales and Marketing Manager you will work alongside the directors in developing marketing strategies to take the brand into 2023 and beyond, creating world digital content to promote the brand and your duties will include:

• Providing expert articulation to improve sales, marketing and a more informed workforce
• Reviewing sales and upselling strategies
• Identify opportunities by keeping track of competitor activity
• Lead the strategic planning of email/social media marketing and SMS/push notification programs including re-engagement, marketing and promotional activities
• Daily management of planning and creation of assets, optimization, segmentation strategy, template setup, and reporting
• Develop and implement email marketing campaigns that convey overall marketing messages clearly and in the proper tone to customers and prospective customers
• Test and review all campaigns prior to send including device render testing, link checks, proofreading, etc.
• Help develop and maintaining a fun, inspiring brand messaging across all platforms
• Help to build strong and genuine relationships with customers
• Brainstorm new and creative growth/outreach strategies
• Manage consumer interactions across all social channels
• Team and Project management
• Work with advertising departments or agencies to increase customer acquisition
• Brand Positioning and Brand awareness

About you
To be successful in the role of Sales and Marketing Manager, you must have previous experience in a Sales and Marketing role within the retail industry and be / have:

• Excellent creative design skills and experience in creating print & digital content using Adobe Illustrator, InDesign & Photoshop etc
• Proven and demonstrable experience of hitting corporate sales targets
• Experience within social and digital marketing, Media Channels, Writing, Public Speaking, Interpersonal Communication, Attention to Detail, Organisation, Planning,
• Skills in photography and videography is advantageous
• Strong written and personal communications skills
• Positive attitude and ability to learn quickly
• Highly dependable, organised and able to work independently
• Understands the customer journey and metrics such as customer acquisition cost, customer LTV, CPM, etc
• Creative and problem-solving abilities
• Proactive and seek out new opportunities to improve tactics
• Ability to prioritise and execute tasks and work independently in a dynamic and fast-paced organisation

About the salary and rewards
For the role of Sales and Marketing Manager you will receive an excellent salary of £35,000 - £45,000 per annum, depending on experience plus:

• Competitive bonus
• 25 days holiday per year plus bank holidays