Sales and Marketing Manager

Circle Health Group; Basingstoke; Hybrid; GBP 33,000 - 55,000; Full time

Benefits offered by this job

Annual leave 25–30 days

Bonus scheme

Private healthcare

Family discounts

Staff recognition

Training & development

Wellbeing resources

Job summary

The Hampshire Clinic, part of Circle Health Group, is seeking a Sales and Marketing Manager to lead local sales, marketing strategy and business development from on-site in Basingstoke. The role is full-time, 37.5 hours, with a 9:00–17:00 Monday–Friday pattern.

Salary up to £55,000 per year depending on experience and qualifications. You will build relationships with referrers, promote services and collaborate with central marketing to localise campaigns and materials.

Qualifications

• Proven experience in a sales, marketing, or business development role, ideally in healthcare or a customer-focused industry.
• Strong interpersonal, networking and relationship management skills.
• Ability to work independently onsite with a self-starter mindset and a results focus.
• Experience with local outreach activities and event planning.
• Excellent verbal and written communication abilities.
• Familiarity with data analysis, reporting and CRM platforms (Salesforce, HubSpot).
• Proficient in Microsoft Office and marketing software/tools.
• Experience with private healthcare providers, hospitals, or clinical teams is preferred.
• Understanding of healthcare sales, patient referral pathways, or consultant marketing support.
• Degree in Marketing, Business, Healthcare Management or related field.
• Experience with digital marketing, social media management, or content creation.
• Knowledge of compliance regulations related to healthcare marketing.

Responsibilities

• Develop and implement a local sales and marketing strategy to support hospital growth.
• Identify, engage and nurture referrers including GPs, consultants, corporate clients and insurers.
• Conduct outreach visits, calls and events to promote services and community presence.
• Support private practice growth with profile-raising activities and patient engagement initiatives.
• Plan and execute local marketing activities for key service lines (orthopaedics, imaging, diagnostics).
• Collaborate with central marketing to localise campaigns and develop bespoke materials and events.
• Manage hospital online presence (local webpages, paid listings, reviews) for accuracy and consistency.

Skills

Sales & marketing experience

Interpersonal skills

Relationship management

Event planning

Campaign coordination

Communication skills

Data analysis & reporting

CRM platforms (Salesforce, HubSpot)

Microsoft Office & marketing tools

Healthcare sales/ referrals

Education

Degree in Marketing, Business or Healthcare Management

Tools

Salesforce

HubSpot

Job description

Sales and Marketing Manager
The Hampshire Clinic
37.5 Hours & Permanent
Salary: Up to £55,000.00 per year (depending on level of experience, training and qualification)

The Hampshire Clinic is part of Circle Health Group , Britain's leading provider of independent healthcare with a nationwide network of hospitals & clinics, performing more complex surgery than any other private healthcare provider in the country.

We have an opportunity for a Sales and Marketing Manager to join their team of staff in the Sales and Marketing department.

This is a full-time role for 37.5 hours a week. The role holder will be required to cover a Monday to Friday 9.00 - 17.00 shift pattern on site.

Duties of this role include:

• Develop and implement a local sales and marketing strategy to support the hospital’s business growth targets.
• Identify, engage, and nurture relationships with referrers including GPs, consultants, corporate clients, insurers, and other local healthcare professionals.
• Conduct regular outreach visits, calls, and events to promote hospital services and maintain a strong presence in the community.
• Work with consultants to support the growth of their private practice, including profile-raising activity and patient engagement initiatives.
• Plan and execute local marketing activities, both digital and offline, to promote key service lines (e.g., orthopaedics, imaging, private GP, diagnostics).
• Work with the central marketing team to localise national campaigns and develop bespoke materials, content, and events to suit the hospital’s needs.
• Manage the hospital’s online presence (e.g., local webpages, paid listings, reviews) to ensure accuracy and consistency.

Applicants should meet the following criteria:

• Proven experience in a sales, marketing, or business development role – ideally within healthcare, medical services, or a customer-focused industry.
• Strong interpersonal, networking, and relationship management skills.
• Ability to work independently onsite with a self-starter mindset and a focus on results.
• Skilled in event planning, campaign coordination, and local outreach activities.
• Excellent verbal and written communication abilities.
• Confident with data analysis, reporting, and CRM platforms (e.g., Salesforce, HubSpot).
• Proficient in Microsoft Office and marketing software/tools
• Experience working in or with private healthcare providers, hospitals, or clinical teams.
• Understanding of healthcare sales, patient referral pathways, or consultant marketing support.
• Degree in Marketing, Business, Healthcare Management or related field.
• Experience with digital marketing, social media management, or content creation.
• Knowledge of compliance regulations related to healthcare marketing.

Salary & Benefits

Circle Health Group is committed to offering competitive starting salaries and access to a wide range of employee benefits, including:

• 25 days holiday per year + bank holidays, increasing to 30 days with service
• Management Bonus Scheme
• Private Healthcare Scheme for treatment at our hospitals, covering pre-existing medical conditions
• Friends & Family Hospital Discounts
• Family Friendly policies, including enhanced Maternity, Paternity & Adoption pay
• Non-contributory life insurance
• Staff engagement hub with access to discounts and extensive rewards and voluntary benefits
• Access to resources, tools and services to support your wellbeing
• Employee recognition programmes
• Industry leading training and development opportunities

…and much more!

Circle Health Group is committed to creating a diverse workforce offering inclusive opportunities for all our colleagues. Our definition of diversity goes beyond the established characteristics protected by the Equality Act, as we strive to attract candidates with diverse experiences, backgrounds, identities or expressions, skills, work styles… and more.

We’re passionate about creating an environment where our people can thrive, grow and develop professionally and personally. Our principles and values guide our colleagues to be selfless, compassionate, committed, collaborative, brave, agile, tenacious and creative and are at the core of our purpose and culture.