Sales Advisor

L. Bennett & Son Limited; Lichfield; On-site; GBP 18,000 - 22,000; Full time

Job summary

Bennetts is a longstanding family business supplying car parts and workshop equipment across the UK. We are seeking a Sales Advisor to help both trade and retail customers with parts selection, order processing, and stock checks.

You will identify parts using catalogues, prepare quotes, and upsell related items while liaising with suppliers and internal teams to ensure timely delivery. A customer-focused, detail-oriented team player is essential.

Qualifications

• Previous experience in a Parts Advisor or Sales Advisor is preferred but not essential.
• Good knowledge of vehicle makes, models, and components is preferred.
• Strong communication and customer service skills.
• Ability to work efficiently in a fast-paced environment.
• Confident IT skills.
• Familiarity with dealer or parts systems would be advantageous.
• Punctual, reliable and trustworthy.
• High level of accuracy and attention to detail.
• A team player with a positive and proactive attitude.

Responsibilities

• Serve retail and trade customers in person, by phone, and via email.
• Identify correct parts using manufacturer catalogues and systems.
• Prepare quotes, check stock availability, and process orders efficiently.
• Up-sell related products, accessories, and special offers where appropriate.
• Liaise with suppliers and internal departments to source non-stocked items.
• Support the warehouse with parts requests and timely supply.
• Maintain accurate records of orders, backorders, and special requests.
• Help with stock checks, stock rotation, and general housekeeping.
• Build and maintain strong relationships with customers.
• Ensure all documentation and systems are updated accurately.

Skills

Customer service

Communication

IT skills

Attention to detail

Team player

Dealer/parts systems

Job description

About The Role

As a Sales Advisor you'll be the first point of contact for customers both trade and retail looking to purchase car parts and accessories. Your role will involve advising on parts, processing orders, checking availability, and ensuring excellent customer service throughout the sales process.

Hours of work: Monday to Friday 8am - 5.30pm and alternate Saturdays' 8.30am - 1pm

Key Responsibilities

• Serve retail and trade customers in person, by phone, and via email
• Identify correct parts using manufacturer catalogues and systems
• Prepare quotes, check stock availability, and process orders efficiently
• Up-sell related products, accessories, and special offers where appropriate
• Liaise with suppliers and internal departments to source non-stocked items
• Support the warehouse with parts requests and timely supply
• Maintain accurate records of orders, backorders, and special requests
• Help with stock checks, stock rotation, and general housekeeping
• Build and maintain strong relationships with customers
• Ensure all documentation and systems are updated accurately

Requirements

• Previous experience in a Parts Advisor or Sales Advisor is preferred but not essential
• Good knowledge of vehicle makes, models, and components is preferred
• Strong communication and customer service skills
• Ability to work efficiently in a fast-paced environment
• Confident IT skills
• Familiarity with dealer or parts systems would be advantageous
• Punctual, reliable and trustworthy
• High level of accuracy and attention to detail
• A team player with a positive and proactive attitude

About Us

Bennetts is a third-generation family business, founded in 1954, and built on strong values of value and customer service. While the company has grown significantly, those principles remain at its core.Today, the L Bennett and Sons Group operates across the UK, supplying car parts, tools, and workshop equipment to both trade and public customers, from independent garages to main dealers and specialists. With over 55 branches and growing, over £30 million in stock and a fleet of 350+ vehicles, Bennetts supports everything from routine servicing to complex repairs.As an independent, family-owned business, Bennetts reinvests in its people, infrastructure, and systems, enabling quick decisions and consistent service. Looking ahead, Bennetts remains focused on quality products, dependable service, and supporting workshops with confidence, staying true to the values that have driven its success for over 70 years.