Retention Marketing Manager

ABL Recruitment; London; Hybrid; Full time

Job summary

A leading digital content brand is seeking a Retention Marketing Manager to enhance customer engagement and reduce churn through effective marketing strategies. This 24-month role involves owning multi-channel campaigns, analyzing data for insights, and working collaboratively across teams to drive performance in a fast-paced environment.

Qualifications

• 5+ years' experience in retention or lifecycle marketing.
• Experience in subscription-based or consumer internet business.
• Hands-on experience with A/B testing.

Responsibilities

• Own and deliver multi-channel retention marketing campaigns.
• Build and implement A/B tests and analyze performance data.
• Collaborate with cross-functional teams for customer experiences.

Skills

Analytical mindset

Collaboration

Creativity

Stakeholder management

Campaign data analysis

Job description

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Job Title: Retention Marketing Manager
Location: London (Hybrid: 2 to 3 days in the office)
Contract Length: 24 months
Day Rate: £148.38 - £247.52
Start Date: ASAP

We’re working with a global digital content brand to find a Retention Marketing Manager to join their international marketing team. This is a fantastic opportunity for someone with a strong customer-centric mindset and proven experience in lifecycle marketing, campaign testing and digital optimisation, especially within a subscription-led or consumer internet business.

The successful candidate will join the Global Retention Marketing team, which operates across 13 international marketplaces, and plays a key role in driving customer engagement and reducing churn through smart, data-led retention strategies.

What you’ll be doing:

* Own and deliver multi-channel retention marketing campaigns across web, app, email and direct mail.
* Build and implement A/B tests, analyse performance data, and draw actionable insights to inform future strategies.
* Collaborate with product, creative, growth, legal, and finance teams to deliver best-in-class customer experiences.
* Work closely with localisation teams to adapt messaging for international markets.
* Translate customer behaviour insights into personalised and impactful retention strategies.
* Maintain documentation of test results, campaign performance and learnings for continuous improvement.
* Assist with reporting and presentation materials for senior stakeholders.

About you:

* You’re a self-starter who thrives in fast-paced, collaborative environments and enjoys rolling up your sleeves to deliver.
* You have a strong analytical mindset and are confident working with campaign data to identify patterns and improve performance.
* You bring creativity to your marketing approach but know how to ground it in commercial outcomes.
* You're experienced in digital campaign management across both app and web platforms, and confident using tools to test, optimise and report.

Skills & Experience
Essential:

* 5+ years' experience in retention, lifecycle or performance marketing is a must, ideally within a subscription-based or consumer internet business.
* Solid understanding of multi-channel campaign planning and execution.
* Hands-on experience with A/B testing and using data to drive decisions.
* Strong stakeholder management and collaboration skills.
* Experience working with cross-functional teams including product, content, creative and legal.

Preferred:

* Experience with customer segmentation and marketing automation.
* Familiarity with global campaigns and localisation workflows.
* Background in outbound or surface marketing is a strong advantage.

If you’re interested in making a measurable impact in a high-growth, fast-moving digital business, we’d love to hear from you.