Retail & Ticketing Manager

Altrincham Football Club Limited; Altrincham; Hybrid; GBP 10,000 - 12,000; Part time

Job summary

Altrincham FC is seeking a proactive Retail & Ticketing Manager to oversee our matchday hub at the J.Davidson Stadium. The role starts on a part‑time basis (20 hours per week) with the aim of delivering a seamless fan experience on matchdays and laying foundations for future non‑matchday retail growth.

You will lead the team of matchday volunteers, manage stock, implement ticketing systems, integrate online sales, and explore commercial opportunities to transform the club shop into a

Qualifications

• Strong background in retail management, preferably in sports/events.
• Entrepreneurial mindset with willingness to grow a shop into a community-focused destination.
• Flexible availability for all home fixtures and some mid-week work.

Responsibilities

• Transition shop from matchday only to viable non-match day operations.
• Oversee matchday gate operations, ticket launches, and hospitality sales.
• Manage stock, merchandising, pricing, and product catalog across physical and online stores.
• Lead matchday volunteers and provide customer service training.
• Ensure reconciliations and financial reporting for matchdays.

Skills

Retail management

Volunteer leadership

Cash handling

Digital ticketing

POS systems

Tools

POS systems

Ticketing software

Online store platforms

Job description

Location: The J.Davidson Stadium, Altrincham

Contract: Part‑Time (20 hours per week)

Pay: National Minimum Wage

Requirement: Must work all home matchdays

Growth Potential

This role is initially matchday focused but carries the responsibility of developing a business case for non‑matchday opening

The Role

Altrincham FC is at an exciting stage of growth. We are looking for a proactive Retail & Ticketing Manager to oversee our matchday hub at the J.Davidson Stadium.

Initially, your focus will be ensuring a seamless experience for fans on matchdays. However, we have a clear vision for the future: we want our Club Shop to be a community destination.

You will be tasked with identifying commercial opportunities, lead the technical implementation of our ticketing systems, managing our online presence, and building the foundations to transition the shop into a regular mid‑week retail operation.

Key Responsibilities

1. Commercial Development & Growth

• Strategic Expansion: Develop and implement a plan to transition the shop from matchday only to a viable non-match day commercial operation
• Merchandising & Buying: Analyse sales data to influence stock selection and identify new product lines that appeal to the Alty fanbase and the wider community
• Online Integration: Manage the club’s e‑commerce platform, ensuring stock levels are synced and orders are fulfilled promptly

2. Ticketing & Match‑Day Operations

• System Implementation & Management: Lead the technical setup, configuration and daily management of the club's online digital ticketing platforms
• Matchday Access Control: Oversee match‑day gate operations, ticket launches, season tickets, and hospitality sales, ensuring digital scanning and box office systems run smoothly
• The Matchday Rush: Ensure the shop is fully prepared, stocked, and staffed to handle high‑volume footfall before kick‑off and during half‑time
• Systems Management: Master the club’s POS and ticketing software to ensure accurate reporting and a smooth fan experience

3. Retail Stocktaking & Inventory Control

• Stock Audits: Conduct regular, structured stocktaking, inventory audits, and variance tracking to control shrinkage and maintain stock accuracy
• Inventory Management: Oversee re‑ordering, price setting, and product catalogue maintenance across both physical and online store platforms
• Visual Merchandising: Maintain high visual standards on the shop floor to maximise footfall conversion before kick‑off, during half‑time, and post‑match

4. Volunteer Leadership

• Team Management: Lead and inspire a small, dedicated team of matchday volunteers
• Training: Provide hands‑on training to volunteers on customer service standards and cash‑handling procedures
• Retention: Foster a culture that makes volunteering at Alty FC a rewarding and enjoyable experience

5. Financial Accountability

• Manage all matchday reconciliation, and financial reporting
• Monitor stock loss and inventory accuracy

Skill Requirements

• Experience: Strong background in retail management. Experience in a sports or events‑based environment is a significant advantage
• Entrepreneurial Mindset: You don’t just want to run a shop; you want to grow a business
• Flexibility: You must be available for all home fixtures (Saturdays and Tuesday/Wednesday evenings). The remaining workdays will be focused on strategy and mid‑week operations
• Tech Proficiency: Comfortable with modern POS systems, digital online ticketing software, online retail platforms, and basic digital marketing
• Leadership: Ability to lead with a player‑manager style—willing to roll your sleeves up alongside your volunteers

Why Join Altrincham FC?

• Impact: You will be the driving force behind the club’s retail evolution
• Community: Be a key part of the Robins family during an era of significant progress on and off the pitch
• Growth: As the shop’s hours and revenue grow, so too will the scope of this role