Retail Store Manager

PUMA; Ashford; On-site; GBP 40,000 - 60,000; Full time

Job summary

PUMA is seeking a Store Leader to drive sales and profitability while delivering a premier customer experience. You will lead a high-performing team, recruit and coach staff, and ensure daily operations run smoothly in line with brand standards.

The role emphasizes hands-on coaching on the shop floor, achievement of KPIs, and adherence to loss prevention and safety guidelines, with occasional travel for training and store openings.

Qualifications

• Ability to lead and motivate a team to meet store targets.
• Strong focus on delivering exceptional customer service and brand experience.
• Proven track record of achieving sales KPIs and profitability goals.
• Experience in retail scheduling, staff development, and performance coaching.
• Knowledge of loss prevention and safety standards in a retail setting.

Responsibilities

• Inspire and manage the store team to achieve sales targets and KPIs.
• Lead recruitment, training, and performance management for sales staff.
• Spend significant time on the shop floor coaching and engaging customers.
• Oversee operations, inventory, and visual presentation to ensure store standards.
• Ensure compliance with store policies, safety procedures, and loss-prevention measures.

Skills

Leadership

Sales management

Customer service

Tools

POS systems

Job description

Your mission

Foster and enhance a sales-driven culture within the retail store, aligning with both operational and strategic guidelines, to achieve or exceed sales targets, KPIs, and profitability goals, positioning PUMA as the fastest sports brand in the world.

Sales and Profitability

Ensure the store consistently achieves/exceeds sales, KPIs, and profitability goals.

Use short and long-term planning, expense control, sales, and service.

Customer Experience

Guarantee high standards of customer experience in line with PUMA brand values and service standards.

Team Management

Participate in recruiting, avoid shortage of staff, train, develop, and manage high-performing team and employees.

Hold team members accountable through productivity conversations, coaching, recognition, and performance actions.

Participate in performance appraisals of the team.

Sales Floor Engagement

Spend 80% of working time on the sales floor engaging with customers, selling, and coaching employees.

Operational Efficiency

Identify, interpret, diagnose the performance of the store as based on controllable operational KPI's (including but not limited to CR, UPT, ATV) and lead the team accordingly. Control PEX costs of the store and ensure efficeint staff schedule to achieve Sales and KPIs targets while providing excellent customer service.Ensure completion of training programs (Local and Global).

Business Analysis

Analyze customer profiles, buying trends, and competitive information to drive business.Communicate and provide feedback to the Area/District Manager.

Loss Prevention

Implement and monitor Loss Prevention education, training, and awareness programs.Ensure compliance with Loss Prevention and Operational standards.

Inventory Management

Oversee the execution and processing of incoming and outgoing merchandise.

Achieve or exceed Inventory and Shrink goals; manage Physical Inventory counts.

Retail Marketing and Instore Communication

Execute and manage Marketing initiatives and events within budget.

Maintain strong communication with local PR and marketing.

Store Operations

Participate in new store openings/closings; travel may be required.

Attend Store Manager Meetings and offsite training as required.

Process POS transactions (sales, exchanges, discounts and refunds) accurately; Ensure POS access right are up-to-date and comply with Retail P&Ps.

Maintain Visual Guidelines and store presentation standards.

Ensure store maintenance needs are communicated and addressed promptly.

Compliance and Safety

Comply with all Policies and Procedures, operational core competencies, and key accountabilities.

Maintain a safe and compliant working environment for all Store Associates and Customers.

Work non-traditional hours as required (weekends, evenings, holidays, overtime).

Your talent

Leadership and Problem Solving:

The ability to inspire and motivate the team through clear and empathetic communication and leading by example to meet store targets; to possess knowledge and experience to develop the team and promote its professional growth through continuous support and mentorship; to manage and resolve disputes in a constructive manner; to make strategic hiring decisions that strengthen the store team to achieve greater goals.

Sales Performance and Customer Experience Management

Knowledge and experience of analysis and proper interpretation of sales data, store KPIs, and store processes in order to achieve store sales targets. The ability to monitor store performance metrics and to analyze this information to find solutions for exceeding sales targets. Retail financial acumen. Solid knowledge of customer experience and impact of service standards on the store sales and its alignment with brand values.

Operational Efficiency

The ability to set clear objectives both individual and collective, identify necessary resources as required to achieve these goals. The ability to interpret and diagnose the store performance as based on controllable operational KPI's (including but not limited to CR, UPT, ATV), Solid experience of weighting potential risks and benefits prior to making decision, ensuring that their choices support the organization's overall strategy. Prioritazion of tasks, resources, effective delegation of responsibilities, and managing staff sceduling to maximize team and store productivity via meeting deadlines and achieveing set sales targets, and the proper inventory management. The ability to foster a culture of trust, collaboration, and alignment, ensuring everyone is working towards the same objectives.

Agility/Adaptability

The capability to swiftly adapt to changes, including new policies, procedures, manuals, and strategies; adeptly navigate environmental, political, and social challenges impacting store operations and human resource management; learn and implement new technologies, software solutions, and approaches; make rapid, well-informed decisions through comprehensive analysis; prioritize effectively while multitasking; resolve problems promptly; and maintain resilience under pressure.

Technical Proficiency:

Confident PC user, solid knowledge of reporting tools (e.g. BI) and experience with operating POS systems.

Our principles

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.