Retail Assistant Store Manager

PUMA Group; Wembley; On-site; GBP 28,000 - 36,000; Full time

Job summary

PUMA Group in Wembley is seeking a Store Manager to lead a high-performing team, drive sales, and ensure exceptional customer experiences across our fast-paced retail environment.

You will partner with the Store Manager to promote sales, manage scheduling, inventory, loss prevention, and daily operations while upholding PUMA's values.

The role requires hands-on leadership, coaching, and a commitment to meeting KPIs and profitability targets.

Qualifications

• Experience leading retail teams and delivering KPI targets.
• Strong customer service mindset with effective communication.
• Ability to analyze store performance and implement improvements.

Responsibilities

• Achieve store sales, KPIs, and profitability targets.
• Maintain high standards of customer service in line with brand values.
• Recruit, train, coach, and manage store staff to high performance.
• Supervise daily store operations and support new store openings/absences.
• Manage payroll and staff scheduling to ensure profitability and service quality.
• Oversee training programs and ensure their effectiveness.
• Lead loss prevention and safeguard assets and processes.
• Manage inventory, physical counts, and shrink goals.
• Ensure compliance with policies and safety requirements.
• Work non-traditional hours including weekends and holidays.

Skills

Sales & Profitability Management

Leadership & Team Management

Customer Service

Analytical & Performance Management

Operational Management

Salesfloor Engagement

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome.

YOUR MISSION

Support a Store Manager in a proactive approach via managing and promoting sales to achieve or exceed sales, store KPIs, and profitability goals, while positioning PUMA to be the fastest sports brand in the world.

Achieve Sales Goals

Ensure the store meets or exceeds sales, KPIs, and profitability targets.

Customer Experience

Maintain high standards of customer service in line with PUMA's values.

Team Management

Participate in recruiting, avoid shortage of staff, Train, develop, and manage high-performing team and employees.

Hold team members accountable through productivity conversations, coaching, recognition, and performance actions. Support store manager in preparation for performance appraisal and provide a timely and proper feedback to the team members through a daily observation of their performance.

Salesfloor Engagement

Spend 90% of time on the sales floor engaging with customers and coaching employees.

Store Operations (backup store manager responsibilities upon request and/or at manager's absence)

Supervise store performance and daily operations. Participate in new store openings/closings; travel may be required.

Attend Store Manager Meetings and offsite training as required.

Process POS transactions (sales, exchanges, discounts and refunds) accurately; Ensure POS access right are up-to-date and comply with Retail P&Ps.

Identify, interpret, diagnose the performance of the store as based on controllable operational KPI’s (including but not limited to CR, UPT, ATV) and lead the team accordingly.

Payroll and Scheduling

Manage payroll and create schedules to ensure profitability and service quality.

Training Programs

Ensure completion and effectiveness of training programs.

Loss Prevention

Oversee loss prevention and operational compliance.

Inventory Management

Manage inventory, including physical counts and shrink goals.

Compliance and Safety

Comply with all Policies and Procedures, operational core competencies, and key accountabilities.

Maintain a safe and compliant working environment for all Store Associates and Customers.

Work non-traditional hours as required (weekends, evenings, holidays, overtime).

YOUR TALENT

Sales and Profitability Management: Achieving or exceeding sales, KPIs, and profitability goals.

Analytical and Performance Management: Analyzing customer profiles, buying trends, and conducting performance appraisals. Interpreting and diagnosing the store’s performance as based on controllable operational KPI’s (including but not limited to CR, UPT, ATV).

Customer Service: Maintaining high standards of customer experience in line with brand values.

Leadership and Team Management: Effective communication skills, Recruiting, training, developing, and managing store staff.

Operational Management: Handling payroll, scheduling, inventory, and loss prevention.

Salesfloor Engagement: Spending significant time on the sales floor engaging with customers and coaching employees.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.