Retail Sales Manager

Carl Friedrik; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

Carl Friedrik, a rapidly growing luxury lifestyle brand, seeks a Sales Manager to lead in-store sales teams in London. The role focuses on inspiring team performance, managing store operations, and providing an exceptional customer experience, all while supporting the brand's ambitious growth plans.

Benefits

Competitive salary and performance-based incentives

Supportive, open-minded work environment

Qualifications

• Proven retail sales leadership experience, ideally in luxury brands.
• Strong people management and coaching skills.
• Self-motivated with a results-driven mindset.

Responsibilities

• Lead and coach in-store sales team to meet sales targets.
• Manage day-to-day store operations and scheduling.
• Drive clienteling efforts and oversee customer experience.

Skills

Retail sales leadership

People management

Clienteling

Customer service

Communication

Job description

About Carl Friedrik:
Carl Friedrik is a rapidly growing luxury lifestyle brand, renowned for its meticulous craftsmanship and exceptional customer experience. We are expanding our UK retail presence and seeking a dynamic Sales Manager to lead our in-store sales teams and drive growth.

Role Overview:
As Sales Manager, you will be the face of our retail experience, responsible for inspiring and motivating the sales team, delivering outstanding customer service, and executing sales strategies to achieve ambitious targets. Reporting directly to the UK Retail Lead, your focus will be on sales leadership, clienteling, elevating the customer journey, and overseeing day-to-day store operations.

Key Responsibilities:

Lead and coach the in-store sales team to consistently meet and exceed sales targets

Drive clienteling efforts to build long-term customer relationships and repeat business

Manage day-to-day store operations including staff scheduling, opening and closing procedures, and ensuring smooth floor management

Provide people management support such as performance coaching, conflict resolution, and fostering a positive team culture

Collaborate with the UK Retail Lead on sales strategy, training, and store initiatives

Monitor and report on key sales metrics and customer feedback

Ensure visual merchandising supports sales goals in partnership with the creative team

Support product knowledge training and brand storytelling across the team

Act as the primary sales representative during peak periods and VIP client visits

What We’re Looking For:

Proven retail sales leadership experience, ideally in luxury or premium brands

Strong people management and coaching skills

Experience managing day-to-day retail operations

A passion for exceptional customer experience and clienteling

Excellent communication and interpersonal skills

Ability to work collaboratively and adapt in a fast-paced environment

Self-motivated with a results-driven mindset

What We Offer:

A pivotal role in a fast-growing luxury brand with ambitious growth plans

Opportunity to shape and lead the retail sales experience across multiple locations

Competitive salary and performance-based incentives

Supportive, open-minded work environment

This role presents a fantastic opportunity for a motivated floor manager or assistant manager ready to step up to their next challenge. Joining us now means becoming part of a rapidly growing company where your impact will be visible and valued. Please note, the position requires working regular weekends to support store operations and deliver exceptional customer experiences.