Retail Media Strategy Director, eCommerce

WPP Media; Greater London; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Group retirement plans

Vision & dental insurance

Generous paid time off

Employee discounts

Mental health days

Job summary

WPP Media in the UK seeks an Associate Director, eCommerce to lead retail media strategy and client delivery across commerce accounts. You will shape insight-led campaigns, oversee end-to-end execution, and drive measurable outcomes on platforms including Amazon, CitrusAd, Criteo, Skai, and Pacvue.

Join a leadership-driven team, coaching talent and partnering with clients to elevate performance, optimize media mix, and embed retail media across broader marketing strategies.

Qualifications

• Extensive experience leading retail media and ecommerce campaigns.
• Strong ability to translate client objectives into insight-led strategies.
• Proven track record in planning, execution, and performance measurement.

Responsibilities

• Lead end-to-end delivery of client work with high quality and controls.
• Develop strategic plans and KPIs aligned to client objectives.
• Guide planning and optimization across platforms like Amazon, CitrusAd, Criteo.
• Identify opportunities to improve efficiency through processes and tools.
• Coach and develop a high-performing team; manage stakeholder relationships.

Skills

eCommerce

Retail media

Account leadership

Project management

Stakeholder management

Data literacy

Team leadership

Communication

Attention to detail

Tools

Skai

Pacvue

CitrusAd

Criteo

Amazon Ads

Job description

WPP Media in the UK seeks an Associate Director, eCommerce to lead retail media strategy and client delivery across commerce accounts. You will shape insight-led campaigns, oversee end-to-end execution, and drive measurable outcomes on platforms including Amazon, CitrusAd, Criteo, Skai, and Pacvue.

Join a leadership-driven team, coaching talent and partnering with clients to elevate performance, optimize media mix, and embed retail media across broader marketing strategies.