Retail Media Marketing Activation Specialist

Waitrose & Partners; England; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

Join Waitrose & Partners as an Activation Specialist, where you'll oversee media campaigns and deliver insights to enhance retail media strategies. This hybrid role requires strong organizational skills and proficiency in Google Sheets, along with a customer-oriented mindset. You'll be part of a transformative journey in retail media, contributing to personalized customer experiences and impactful partnerships.

Qualifications

• Experience in campaign management.
• Strong written and verbal communication skills.
• Ability to interpret data for insights.

Responsibilities

• Manage a dedicated media channel, overseeing the complete campaign lifecycle.
• Report on campaign performance, providing data-driven insights.
• Utilize strong organizational skills and apply best practices.

Skills

Campaign management

Customer orientation

Stakeholder management

Planning skills

Data interpretation

Communication skills

Proficiency in Google Sheets

Education

Qualifications in marketing or business

Job description

About The Role

Retail Media has been identified as a key enabler of profit growth across JLP and is a priority for the Partnership. We are at the start of an exciting transformation journey to evolve our capability in this space in order to help deliver more personalised experiences to delight our customers and create compelling and impactful Retail Media propositions for our branded partners. As an Activation Specialist within Waitrose Retail Media, you will support the excellent delivery of our media assets which have been agreed with brands. You will be responsible for a dedicated media channel supporting all clients, overseeing the execution of the assets within the channel from briefing stage to go live. You will also be responsible for reporting the campaign success to the Media Manager and client. You will provide activation expert support to continuously improve efficiencies within the Activations team and wider Retail Media team.

Key Details

• Expected salary - £35,000 - £40,000 (dependent on experience).
• Contract type - Fixed Term (Secondment) until January 2026.
• Working pattern - Hybrid approach; team meets Wednesdays and Thursdays in the office, with ad-hoc meetings as needed.
• Location - Bracknell Head Office.

Key Responsibilities

1. Manage a dedicated media channel, overseeing the complete campaign lifecycle from briefing to activation.
2. Report on campaign performance, providing data-driven insights to inform future strategies.
3. Utilize strong organizational skills, apply best practices, and demonstrate a genuine interest in retail and media sales.
4. Interpret data for insights, communicate effectively, and influence stakeholders in a fast-paced environment.
5. Proficiency in Google Sheets is essential.

Essential Skills/Experience

• Experience in campaign management.
• Customer orientation, stakeholder management, and planning skills.
• Advanced experience with Google Sheets.
• Strong written and verbal communication skills.
• Ability to interpret data for insights.

Desirable Skills/Experience

• Qualifications in marketing or business.
• Experience in Retail Media or the retail sector.

About The Partnership

We’re the largest employee-owned business in the UK, home to John Lewis and Waitrose. We’re committed to building a happier world through innovation, diversity, and shared success. We foster an environment where everyone can thrive, be themselves, and contribute to our collective growth.

Additional Notes

Some roles may require pre-employment vetting, including DBS checks and financial probity checks. We encourage prompt application as vacancies may close early. We support flexible working arrangements to promote work-life balance. Please discuss these options with the hiring manager during your interview.