Retail Media Manager

good hair day; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A reputable global leader in hair styling tools is seeking a Retail Media Manager in London. This role involves strategizing and executing media plans to promote their brand across e-commerce platforms, notably Amazon, while achieving sales growth targets. The successful candidate will leverage their media expertise and creativity to enhance the brand's presence, managing significant budgets and fostering strong relationships with retail partners.

Qualifications

• Proven media expertise with a track record of delivering revenue and KPI targets.
• Experience activating campaigns across retail media networks.
• Ability to collaborate across teams and stakeholders.

Responsibilities

• Lead and evolve retail media strategy, collaborating with global teams.
• Plan and execute online retail media campaigns to increase awareness.
• Manage budgets and investments effectively.

Skills

Amazon advertising expertise

Media expertise

Strong marketing acumen

Excellent communication skills

Networking skills

Education

Degree or equivalent qualification

Tools

MS Office

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

WHO ARE WE?

Iconic British brand ghd is a global leader in high-end professional hair styling tools and the UK's number one recommended styling brand. Loved by stylists and consumers, press, and the people who work for the brand!

Merging science and innovation with luxury beauty and style, ghd pioneers new technologies and designs to create the most technically advanced hair tools in the world. Developed by leading scientists in the ghd Research and Development laboratories in Cambridge, ghd tools deliver safer heat styling for hair and are essential for professional hair stylists and consumers worldwide.

ghd sells 2 million stylers annually, with 5 iconic products sold every minute. Used by 200,000 stylists globally and available in over 30 countries and 45,000+ premium salons.

Known for innovation and performance, ghd aims to transform lives with a good hair day!

JOB DESCRIPTION

Reporting to the Director of Ecommerce, the Retail Media Manager (RMM) will strategize, develop, and execute retail media plans to support ghd sales on Amazon and selected e-commerce partners. Collaborating with Key Accounts Managers, the RMM will bring the ghd brand to life across retail media platforms.

The role involves planning and implementing marketing activities to drive profitable growth and meet financial targets for the UK and Ireland markets, which are critical for global brand sustainability.

RESPONSIBILITIES

• Lead and evolve retail media strategy, collaborating with global teams and other markets.
• Create a roadmap for retail media growth, ensuring investment in the right activations and retailers.
• Plan and execute online retail media campaigns to increase awareness and purchase intent.
• Optimize performance metrics such as revenue, ROAS, share of voice, EMV, and SEO ranking.
• Manage reporting, commentary, and innovation deliverables.
• Identify testing opportunities, plan, execute, and evaluate campaigns methodically.
• Communicate retail media insights clearly to retailers, establishing expertise.
• Develop and nurture relationships with retail partners, challenging on-site execution and campaign strategies.
• Manage budgets and investments effectively.
• Oversee agency management for Amazon marketing cloud.
• Track KPIs using marketing dashboards.
• Stay updated on retail media trends through events and trade shows.
• Contribute to ecommerce strategy through partnerships and optimizations.
• Represent ghd at industry events, building networks and inspiring stakeholders.
• Coordinate virtual and physical events with online retail partners.
• Develop differentiation strategies for retail partners, optimizing their USPs.
• Enhance systems, data accuracy, and reporting processes.
• Manage brand and campaign materials for online retail channels.
• Ensure ghd's digital presence is 'Best in Class' across platforms.
• Measure ROI and EMV from campaigns and influencer partnerships.

EXPERIENCE

• Proven media expertise with a track record of delivering revenue and KPI targets.
• Amazon advertising expertise.
• Experience activating campaigns across retail media networks.
• Ability to work under pressure, prioritize, and remain agile.
• Experience in executing marketing activities successfully.
• Understanding of UK & Ireland retail and beauty industries.
• Degree or equivalent qualification.
• Excellent communication skills, proficient with MS Office.
• Passion and energy aligned with ghd's brand values.
• Strong marketing acumen and commercial awareness.
• Effective networking and interpersonal skills.
• Resourceful, creative, flexible, and detail-oriented.
• Ability to collaborate across teams and stakeholders.

VALUES

We at ghd are committed to our five core values:

• Collaborative - Creating the extraordinary together.
• Creative - Fostering innovation and excellence.
• Courageous - Being agile and entrepreneurial.
• Connected - Staying consumer-focused.
• Committed - Responsible for our impact on others and the planet.