Retail Media Analyst

Harnham; Southampton; Hybrid; GBP 50,000 - 60,000; Full time

Benefits offered by this job

Up to 20% annual bonus

Hybrid work between Southampton and UK

Job summary

Harnham, a major consumer analytics partner, offers a Southampton-based hybrid role within a Retail Media and CRM Analytics team. You will measure, analyse and optimise customer and marketing performance across campaigns, audiences and loyalty programmes, delivering actionable insights that influence planning and activation.

Working with marketing and commercial stakeholders, you’ll evaluate metrics such as incrementality, uplift and ROI, build customer segments, and contribute to scalable

Qualifications

• Strong SQL skills with large datasets.
• Experience with data visualisation tools.
• Experience with customer analytics, CRM or loyalty data.
• Strong understanding of campaign measurement and marketing analytics across channels.
• Experience designing, executing and evaluating marketing campaigns.
• Knowledge of statistics: hypothesis testing, confidence intervals.

Responsibilities

• Deliver analyses across retail media, CRM and loyalty programmes with a focus on customer behaviour and commercial impact.
• Measure campaign effectiveness using metrics like uplift, ROI, and revenue contribution.
• Build and evaluate customer audiences and segmentation strategies for activation.
• Produce actionable insights to influence campaign planning and optimisation.
• Conduct post-campaign analysis and performance reviews to identify opportunities for improvement.
• Support customer health measurement across acquisition, engagement, churn and lifetime value.

Skills

SQL

Data visualisation

CRM data

Marketing analytics

Campaign measurement

Statistics

Databricks

Snowflake

BigQuery

Stakeholder communication

Education

Bachelors or equivalent in a relevant field

Tools

Databricks

Snowflake

BigQuery

Job description

Southampton / Hybrid (1 day per week in Southampton) | £50,000 + Up to 20% Bonus

This is a fantastic opportunity to join a well-established analytics function at a major consumer business where data plays a central role in shaping customer, CRM and retail media strategy. You'll work on high-impact projects that directly influence campaign performance, audience targeting and commercial decision-making across multiple customer touchpoints.

The Company

This organisation is a large-scale, customer-focused retailer with a significant omnichannel presence across physical and digital channels. They have invested heavily in data, analytics and customer understanding, creating an environment where insight drives strategic decisions. The analytics team partners closely with marketing, CRM and commercial stakeholders to improve customer engagement and business performance. With continued growth in their retail media offering, analytics has become a critical area of investment.

The Role

You will sit within a specialist Retail Media and CRM Analytics team, working closely with stakeholders to measure, analyse and optimise customer and marketing performance.

Responsibilities include:

• Delivering analysis across retail media, CRM and loyalty programmes with a focus on customer behaviour, audience performance and commercial impact.
• Measuring campaign effectiveness using metrics such as incrementality, uplift, ROI, customer engagement and revenue contribution.
• Building and evaluating customer audiences and segmentation strategies to support campaign activation.
• Producing actionable insights that influence campaign planning, targeting and optimisation.
• Conducting post-campaign analysis and performance reviews to identify opportunities for improvement.
• Supporting customer health measurement across acquisition, engagement, frequency, churn and lifetime value metrics.
• Partnering with marketing and commercial teams to demonstrate the value of customer data and analytics.
• Contributing to scalable analytical solutions and best practice across the wider analytics function.

Your Skills & Experience

• Strong SQL skills with the ability to work confidently with large customer datasets.
• Experience using data visualisation tools to communicate insights effectively.
• Experience working with customer analytics, CRM data or loyalty data.
• Strong understanding of campaign measurement and marketing analytics across multiple channels.
• Experience designing, executing and evaluating marketing campaigns.
• Knowledge of statistical techniques including hypothesis testing, confidence intervals and significance testing.
• Exposure to cloud-based data platforms such as Databricks, Snowflake or BigQuery.
• Ability to explain complex findings to non-technical stakeholders and influence decision-making.
• Previous experience within a customer-rich environment, ideally retail or a comparable consumer-focused sector.

What They Offer

• Up to 20% annual bonus.
• Hybrid working model with flexibility between Southampton and London locations.
• Exposure to a growing retail media function and senior stakeholders.
• Opportunity to develop expertise across retail media, customer analytics, CRM and marketing measurement.