Hybrid Retail Media Analytics Analyst

Harnham; Southampton; Hybrid; GBP 50,000 - 70,000; Full time

Benefits offered by this job

Hybrid working environment

Career development opportunities

Job summary

Harnham, a leading analytics specialist, presents an opportunity for a Retail Media Data Analyst in the UK. You will measure, optimise, and grow retail media and CRM activity through advanced analytics and customer insight.

You'll deliver analysis across retail media, CRM and loyalty programmes, focusing on customer behaviour, audience performance, and commercial outcomes. You will design segments, evaluate campaigns, and provide actionable recommendations to support marketing activation.

Qualifications

• Strong SQL skills with large datasets.
• Experience with customer or loyalty data in commercial settings.
• Marketing analytics, campaign measurement, and customer insight experience.
• Ability to design and optimise marketing campaigns across channels.
• Understanding of statistics: hypothesis testing, confidence intervals.

Responsibilities

• Deliver analysis across retail media, CRM, and loyalty programmes focusing on customer behaviour and outcomes.
• Measure campaign effectiveness using uplift, ROI, and contribution to sales.
• Design and evaluate customer audiences and segments for marketing activation.
• Produce post-campaign analysis and provide clear recommendations.
• Develop and monitor customer health metrics: acquisition, engagement, retention, churn, LTV.
• Partner with analytics, marketing, and commercial teams to influence decisions.
• Identify opportunities for optimisation across customer and marketing initiatives.
• Contribute to scalable analytical solutions and best practices in a collaborative environment.
• Stay informed on developments in retail media, CRM, and marketing measurement.

Skills

SQL

CRM data

Marketing analytics

Campaign measurement

Audience segmentation

Data storytelling

Big data awareness

Stakeholder influence

Tools

Databricks

Snowflake

BigQuery

Job description

Harnham, a leading analytics specialist, presents an opportunity for a Retail Media Data Analyst in the UK. You will measure, optimise, and grow retail media and CRM activity through advanced analytics and customer insight.

You'll deliver analysis across retail media, CRM and loyalty programmes, focusing on customer behaviour, audience performance, and commercial outcomes. You will design segments, evaluate campaigns, and provide actionable recommendations to support marketing activation.