RETAIL MARKETING (OUTOOR LIFESTYLE BRAND

TN United Kingdom; Nottingham; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

Join a dynamic global outdoor lifestyle brand as a Retail Activation Marketing Manager. In this pivotal role, you will develop and execute innovative retail marketing strategies that enhance brand visibility and engage consumers across key retail partners. Collaborating closely with internal teams and external agencies, you will manage creative content and oversee projects from conception to delivery. If you are passionate about the outdoors and have a proven track record in retail marketing, this is your chance to make a significant impact in a fast-paced environment.

Qualifications

• Proven expertise in retail marketing with a shopper-centric approach.
• Ownership mindset, capable of managing projects independently.

Responsibilities

• Lead end-to-end campaign development to influence consumer behavior.
• Manage relationships with retail partners to boost visibility.

Skills

Retail Marketing

Consumer Journey

Project Management

Communication Skills

Collaboration

Job description

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RETAIL MARKETING (OUTDOOR LIFESTYLE BRAND, Nottingham

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Client:

House of Fashion Associates Ltd

Location:

Nottingham, United Kingdom

Job Category:

Retail

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EU work permit required:

Yes

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Job Reference:

c65f533ee2e2

Job Views:

8

Posted:

26.04.2025

Expiry Date:

10.06.2025

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Job Description:

RETAIL ACTIVATION MARKETING MANAGER (GLOBAL OUTDOOR LIFESTYLE BRAND)

LONDON - hybrid

£40 - £45K

Our client is a global outdoor lifestyle retail brand seeking an experienced RETAIL ACTIVATION MARKETING MANAGER to join their marketing team. The ideal candidate will have comprehensive experience in retail marketing, particularly for outdoor lifestyle or sportswear brands, with a focus on delivering a superior retail consumer journey. A deep understanding of in-store needs and cultural awareness that can be leveraged as a brand-building tool are essential.

The Role

Retail marketing is a key growth area for this brand. The successful candidate will develop and execute retail marketing strategies that increase brand visibility and engagement across key retail partners in both the lifestyle and outdoor channels. This role involves storytelling, highlighting the brand’s history, products, purpose, and outdoor adventure stories through retail initiatives.

The candidate will lead retail marketing efforts within the brand marketing team and collaborate with cross-functional teams to activate strategies in-market. Close coordination with commercial teams and regional offices will be necessary to support retail sell-ins and initiatives.

Key Responsibilities

• Lead end-to-end campaign development and execution to influence consumer behavior as per retail strategy.
• Manage relationships with retail partners to ensure optimal brand presence and create go-to-market plans that boost visibility and sales.
• Serve as the retail marketing expert, managing creative agencies and internal teams to produce compelling retail creative content.
• Oversee retail projects from conception to delivery, ensuring timelines and quality standards are met.
• Contribute to the overall brand evolution by collaborating across departments on retail strategy, creative development, media planning, and product launches.

Candidate Profile

• Proven expertise in retail marketing with a shopper and customer-centric approach.
• Ownership mindset, capable of managing projects independently in a fast-paced environment.
• Curiosity and innovative thinking to reinvent product marketing strategies.
• Collaborative team player with excellent communication skills.
• A passion for the outdoors, with familiarity or affinity for the outdoor lifestyle industry preferred.