Retail Marketing Manager (12mnth FTC)

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Job Title: Retail Marketing Manager

Client: Hasbro

Location: Uxbridge, United Kingdom

Job Category: Retail

EU work permit required: Yes

Job Reference: b7f55292844d

Job Views: 10

Posted: 26.04.2025

Expiry Date: 10.06.2025

Job Description

The Role

We have an exciting opportunity for a Retail Marketing Manager to actively participate as a member of the Retail Experience Team. The Mass Sales team aims to bring Wizards of the Coast’s brands to life within the sales channel across Europe, supporting channel expansion, user acquisition, and player accessibility.

The primary purpose of this role is to drive strong omni-channel visibility for Wizards brands within retail and e-tail environments. The manager will partner effectively with retail partners to develop visibility plans for in-store, online, and customer outreach channels.

• Support the recommended sales strategy for Wizards in retail with yearly merchandising development plans.
• Create and implement displays and merchandising solutions in key retail partners across markets (FR/DE/UK/IT/SP).

The Retail Development Manager will work closely with Sales and Marketing teams to execute market-leading channel activations supporting sales goals.

Responsibilities

• Manage relationships with key retailers and wholesale partners in European territories.
• Develop and execute online and offline brand presence with each retailer.
• Refresh merchandising in existing retailers and develop presence in new retail partners.
• Build annual retail marketing plans supporting releases, collaborating with European and North American teams.
• Analyze metrics and insights to improve campaigns.
• Drive demo programs and staff education in retail partners.
• Manage online listings for Wizards products and monitor/improve them continuously.
• Share creative output across channels where needed.

Key Skills

• Strong retail marketing experience, ideally in gaming or entertainment.
• Excellent communication and negotiation skills.
• Experience in go-to-market strategies, especially in mass retail.
• Proven ability to build partnerships and execute marketing excellence.
• Creative judgment and attention to detail.
• Outstanding project management and problem-solving skills.
• Passion for gaming and entertainment media.
• Team player attitude.

Qualifications

• BA or BS degree, or 5 years of relevant experience.
• Fluent in English; French or Danish is an advantage.

Our Values

• Be legendary: practice excellence and create awesomeness.
• Build a diverse and inclusive team.
• Embrace challenges with creativity.
• Collaborate respectfully and effectively.
• Driven by fans' lifelong satisfaction.

Equal Opportunity Employer

We provide reasonable accommodations for individuals with disabilities during the application and employment process. Please inform us if you need assistance.