Retail Marketing Manager

Jobtailor; Greater London; On-site; GBP 45,000 - 65,000; Full time

Job summary

Jobtailor seeks an experienced Retail Marketing professional to drive and deliver plans for Kickers and Mitre across major retail partners in the UK. You will build retailer partnerships, craft account-specific strategies, and lead activations for school seasons, launches, and exclusive drops, ensuring brand consistency across in-store and ecommerce.

You will manage campaigns end-to-end, collaborate with Brand, Commercial and agencies, and own budgets to maximise ROI and sell-through.

Qualifications

• Strong experience in retail, trade or shopper marketing, ideally within footwear, apparel, sports or a consumer-led brand.
• Proven experience delivering successful retail activations across both in-store and ecommerce channels.
• Experience building productive relationships with major retail or wholesale partners.
• Strong understanding of visual merchandising and how brands win at the point of purchase.
• Excellent project management skills, with experience coordinating multiple stakeholders, agencies and deadlines.
• Commercial awareness, with the ability to connect marketing activity to sales performance and ROI.
• Confident communication and stakeholder management across Brand, Commercial and external partners.
• A proactive and adaptable approach, comfortable balancing long‑term planning with fast‑moving retail opportunities.

Responsibilities

• Own and deliver the Retail Marketing Plans for Kickers and Mitre across key retail partners
• Build relationships with retailer marketing teams and create account-specific plans to increase visibility and drive sell-through
• Lead retail activations across Back to School, seasonal launches, the FA Cup and exclusive product drops
• Deliver campaigns across physical retail and ecommerce with consistent brand execution
• Collaborate with Brand, Commercial and external agency partners on joined-up go-to-market activity
• Manage retail marketing projects from brief through execution, balancing priorities, budgets and timelines
• Own the retail marketing budget and measure performance and ROI with Commercial and Finance
• Brief and manage creative and external agencies
• Support customer sell-ins and key retailer meetings with the Commercial team
• Ensure partners receive product, ecommerce and campaign assets on time, and support commercial tools, catalogues and UK showroom execution

Skills

Retail marketing strategy

Project management

Stakeholder management

Ecommerce campaign execution

Visual merchandising

Job description

• Own and deliver the Retail Marketing Plans for Kickers and Mitre across key retail partners
• Build relationships with retailer marketing teams and create account-specific plans to increase visibility and drive sell-through
• Lead retail activations across Back to School, seasonal launches, the FA Cup and exclusive product drops
• Deliver campaigns across physical retail and ecommerce with consistent brand execution
• Collaborate with Brand, Commercial and external agency partners on joined-up go-to-market activity
• Manage retail marketing projects from brief through execution, balancing priorities, budgets and timelines
• Own the retail marketing budget and measure performance and ROI with Commercial and Finance
• Brief and manage creative and external agencies
• Support customer sell-ins and key retailer meetings with the Commercial team
• Ensure partners receive product, ecommerce and campaign assets on time, and support commercial tools, catalogues and UK showroom execution

Requirements

• Strong experience in retail, trade or shopper marketing, ideally within footwear, apparel, sports or a consumer-led brand
• Proven experience delivering successful retail activations across both in-store and ecommerce channels
• Experience building productive relationships with major retail or wholesale partners
• Strong understanding of visual merchandising and how brands win at the point of purchase
• Excellent project management skills, with experience coordinating multiple stakeholders, agencies and deadlines
• Commercial awareness, with the ability to connect marketing activity to sales performance and ROI
• Confident communication and stakeholder management skills across Brand, Commercial and external partners
• A proactive and adaptable approach, comfortable balancing long‑term planning with fast‑moving retail opportunities

Core Competencies

Demonstrates expertise in retail marketing strategy, project management, and relationship building with retail partners to drive brand visibility and sales performance. Proficient in managing budgets, measuring ROI, and executing successful campaigns across both physical and ecommerce channels.

Highest-signal resume keywords

• Retail Marketing Strategy
• Project Management
• Stakeholder Management
• Ecommerce Campaign Execution
• Visual Merchandising

Hard Skills

• Retail Marketing
• Trade Marketing
• Shopper Marketing
• Campaign Management
• Budget Management
• Performance Measurement
• Sales Performance Analysis
• Retail Activations
• Ecommerce Strategy
• Visual Merchandising

Soft Skills

• Communication
• Relationship Building
• Adaptability
• Proactivity
• Collaboration

Industry Keywords

• Footwear
• Apparel
• Consumer-led Brand
• Retail Partnerships
• Commercial Awareness
• Stakeholder Coordination
• Brand Execution
• Product Launches
• Seasonal Campaigns
• Point of Purchase