Retail Marketing Lead for Kickers & Mitre – Hybrid

PENTLAND; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Hybrid working

Competitive salary

Discretionary bonus

Product discounts

Healthcare support

Gym and fitness discounts

Cycle to work scheme

Job summary

Pentland Brands is seeking a Retail Marketing lead to shape and deliver campaigns for Kickers and Mitre across UK retail and ecommerce. You will own retail marketing plans, build strong retailer partnerships, and drive sell-through through high-impact activations across key moments, seasons and exclusive launches, while managing budgets and measuring ROI.

Based in the Greater London area with hybrid working, you will partner with Brand, Commercial and agency teams to ensure consistent brand

Qualifications

• Strong experience in retail, trade or shopper marketing within footwear, apparel or consumer brands.
• Proven ability to deliver in-store and ecommerce activations that drive sales.
• Experience building relationships with major retail or wholesale partners.
• Strong understanding of visual merchandising and point-of-purchase effectiveness.
• Excellent project management with multiple stakeholders and deadlines.
• Commercial awareness linking marketing activity to ROI.

Responsibilities

• Own and deliver the Retail Marketing Plans for Kickers and Mitre with key retail partners.
• Build retailer relationships and account-specific plans to boost visibility and sell-through.
• Lead retail activations across moments like Back to School, seasons and exclusive drops.
• Bring campaigns to life in physical retail and ecommerce with consistent brand execution.
• Collaborate with Brand, Commercial and external agencies on go-to-market activity.
• Manage projects from brief through execution, balancing priorities, budgets and timelines.
• Own the retail marketing budget and measure ROI with Commercial and Finance.
• Brief and manage creative agencies for campaigns and activations.
• Support customer sell-ins and retailer meetings with the Commercial team.
• Ensure timely asset delivery for product, ecommerce and campaigns to partners.

Skills

Retail marketing

Trade marketing

In-store activations

Ecommerce

Budget management

Stakeholder management

Tools

MS Office / Google Workspace

Campaign tools

Job description

Pentland Brands is seeking a Retail Marketing lead to shape and deliver campaigns for Kickers and Mitre across UK retail and ecommerce. You will own retail marketing plans, build strong retailer partnerships, and drive sell-through through high-impact activations across key moments, seasons and exclusive launches, while managing budgets and measuring ROI.

Based in the Greater London area with hybrid working, you will partner with Brand, Commercial and agency teams to ensure consistent brand