Retail Marketing Manager

CHERY UK; England; On-site; GBP 40,000 - 60,000; Full time

Job summary

An automotive company in the United Kingdom is seeking a Retail Marketing Manager to plan and execute marketing campaigns. The ideal candidate will have a Bachelor's degree in Marketing and over five years of experience in retail marketing, preferably within the automotive or consumer retail sector. Responsibilities include supporting dealer partners and managing marketing performance. This opportunity offers the chance to travel across the UK and engage with diverse marketing initiatives.

Qualifications

• 5+ years of experience in retail marketing or trade marketing.
• Strong understanding of retail channel dynamics.
• Experience managing events and regional activations.

Responsibilities

• Plan and deliver retail and fleet marketing campaigns.
• Support dealer partners with marketing strategies.
• Monitor and analyze local marketing performance.
• Manage relationships with external agencies.

Skills

Retail marketing

Project management

Communication

CRM tools

Event management

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

About Us:

Chery Motors

Since founded, Chery has always taken adhering to technology-driven strategy, creating a vehicle brand with international competitiveness and influence as its corporate vision. Relying on the constant pursuit of technological innovation, Chery has become the first passenger vehicle enterprise in China to master the core technology of engine, gearbox, chassis, platform and new energy, and the first one in China to export vehicle, CKD parts, engine and vehicle manufacturing technology and equipment to overseas market.

Chery has always focused on developing domestic and international markets. Chery has continuously deepened its globalization through the implementation of product strategy, localization strategy and talent strategy. After more than 20 years of development, Chery’s sales and services network covers more than 80 countries and regions and has won the trust of 11 million consumers worldwide.

Responsibilities:

• Plan, manage, and deliver retail and fleet marketing campaigns, including new model launches, tactical, and quarterly campaigns.
• Support dealer partners with local marketing strategy, media planning, and campaign execution.
• Localise national campaigns to suit regional markets, ensuring consistency with brand guidelines.
• Plan and execute dealer launch events, test drive campaigns, and showroom activations.
• Oversee the deployment of POS materials, signage, and digital assets across the dealer network.
• Act as the main liaison between marketing, field sales, and dealer partners.
• Monitor and analyse local marketing performance; recommend improvements based on KPIs.
• Ensure full compliance with corporate identity (CI) and retail brand standards.
• Manage relationships with external agencies and suppliers for local campaign execution.
• Work closely with digital and product teams to integrate retail initiatives into online channels.
• Provide training and guidance to dealer marketing contacts on tools, campaigns, and co-op programs.
• Administer the retail marketing budget, including processing invoices, and ensuring accurate financial reporting.
• Managing your
• Track marketing KPIs (leads, conversion rates, ROI) and produce regular performance reports.
• Own and manage the retail marketing budget, ensuring spend is aligned with strategic priorities and delivers strong ROI.
• Stay current on automotive retail trends, competitor activity, and marketing innovation.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 5+ years of experience in retail marketing, trade marketing or dealer network support, preferably in the automotive or consumer retail sector.
• Strong understanding of retail channel dynamics, customer journey, and local marketing execution.
• Experience managing events, POS, and regional activations.
• Strong project management skills with attention to detail and deadline orientation.
• Excellent interpersonal and communication skills to engage dealers and cross-functional teams.
• Confident using marketing platforms, CRM tools, and reporting dashboards.
• Able to travel across the UK to support dealer events and initiatives.
• Experience in the automotive industry and knowledge of the UK dealer landscape are strong assets.