Retail Marketing Manager

Andersen James Group; Ashford; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading retail marketing firm in Ashford is seeking a dynamic Senior Strategic Marketing Manager to spearhead their marketing strategy. You will drive footfall and sales growth while leading a high-performing team. The ideal candidate will have experience in retail or leisure and strong stakeholder management skills. This full-time, onsite role requires a hands-on approach and offers the chance to significantly impact the performance of a key retail destination.

Qualifications

• Proven experience in a senior marketing role, preferably within retail, leisure, or placemaking.
• Demonstrated ability to translate commercial objectives into actionable marketing plans.
• Strong leadership skills and a hands-on approach to execution.

Responsibilities

• Develop and implement a comprehensive, insight-led marketing strategy aligned with footfall and sales growth targets.
• Lead a high-performing on-site marketing team, collaborating with the central marketing function.
• Oversee a robust calendar of on-site events and seasonal campaigns that engage customers.

Skills

Leadership

Stakeholder management

Event management

Strategic planning

Job description

Marketing Manager – Retail Destination

Location: Ashford | Full-time, Onsite (5 days/week)

1 in 4 weekends | One late shift (12–8pm) per week

Are you a dynamic, results-driven marketing leader ready to take charge at one of Ashford’s leading retail destinations? We’re looking for an experienced Senior Strategic Marketing Manager to spearhead our marketing strategy — with the goal of driving footfall, dwell time, and average spend across our bustling retail environment.

Key Responsibilities

• Strategic Leadership: Develop and implement a comprehensive, insight-led marketing strategy aligned with footfall and sales growth targets.
• Team & Stakeholder Management: Lead a high-performing on-site marketing team, collaborating closely with the central marketing function to localise national campaigns effectively.
• Events & Campaigns: Oversee a robust calendar of on-site events, activations, and seasonal campaigns that engage customers and enhance the visitor experience.
• Agency Collaboration: Manage relationships with third-party agencies including PR, creative, media, and digital to ensure high-impact delivery.
• Performance Tracking: Monitor campaign ROI, shopper insights, and KPIs to constantly refine strategies and improve effectiveness.

What You’ll Bring

• Proven experience in a senior marketing role, preferably within retail, leisure, or placemaking.
• Demonstrated ability to translate commercial objectives into actionable marketing plans.
• Strong leadership skills and a hands-on approach to execution.
• Exceptional stakeholder management, both internal and external.
• Experience working with external agencies and delivering large-scale events.

Working Pattern

• Full-time onsite (Monday–Friday)
• 1 in every 4 weekends (with time off in lieu)
• One evening shift per week (12–8pm)

This is an exciting opportunity to lead from the front and make a significant impact on the performance and perception of a key retail destination in Ashford.

Apply now to help shape the future of experiential retail marketing.