Retail Marketing Executive

The Fragrance Shop; Manchester; Hybrid; GBP 32,000 - 42,000; Full time

Benefits offered by this job

Staff discounts

Flexible working

Onsite gym

Duvet days

Job summary

The Fragrance Shop is the UK’s leading independent fragrance retailer with 220+ stores. We are seeking a Retail Marketing Executive to drive footfall, sales and brand visibility across the estate.

You will ensure POS and campaigns align with the trade calendar and support stores with local marketing, events and partnerships. You’ll collaborate with cross-functional teams, manage multiple campaigns, analyse local performance and plan store openings and launches.

Qualifications

• Bachelor’s degree in marketing, communications, business or related experience.
• Ability to work with cross-functional teams and stakeholders.
• Experience in retail is preferred.
• Creative thinker with marketing ideas for retail.
• Excellent communication and collaboration skills.
• Strong project management and ability to multitask.

Responsibilities

• Analyse and share results of localised campaigns and activities.
• Plan and execute new store openings and events.
• Coordinate hoarding visuals and manage POs for openings and closures.
• Conduct store visits across the UK to understand local markets and competitors.
• Collaborate with media, retail teams and partners to boost brand visibility.
• Coordinate with wider marketing, partnerships and store operations teams.
• Stay abreast of retail marketing trends and propose innovative ideas.
• Support retail directors and area managers as needed.
• Identify cross-region marketing opportunities.
• Track performance of store events and derive improvements.
• Manage store event requests and provide guidance.
• Collaborate with Data Team on trials across digital screens and in-store channels.

Skills

Teamwork

Collaboration

Retail experience

Adaptability

Creative thinking

Communication

Interpersonal skills

Project management

Education

Bachelor’s degree in marketing, communications, business or related experience

Job description

Established in 1994, The Fragrance Shop is the UK’s leading independent fragrance retailer. Our aim is to make mainstream and luxury fragrances affordable and accessible to all. We showcase more than 130 fragrance brands in over 220 stores throughout the UK and online at www.thefragranceshop.co.uk. We are expanding and are looking for a Retail Marketing Executive to join the team and be part of a growing and vibrant brand.

Why you’ll love working here:

• Enjoy work-life balance with our flexible working scheme - including 15 work from home days a year, duvet days and the choice to flex your working hours.
• Vibrant state-of-the-art office, conveniently located in Trafford Park with great transport links and free onsite parking
• No need to travel to the gym – we have one here for you! Take advantage of our free onsite gym facilities before/after work or even pop in at lunch time
• Generous staff discounts on a wide range of fabulous fragrances
• Excellent progression and development opportunities - work with teams who are passionate about what they do and develop your expertise within a creative and collaborative space

Role Overview:

As the Retail Marketing Executive, you will be responsible for executing strategic marketing initiatives to drive footfall, increase sales, and enhance brand visibility for our retail business across the TFS estate. You will ensure all POS and campaigns are launched in line with the trade calendar and support stores with local marketing.

YOU:

Are a go-getter, working easily with wider stakeholders to deliver brand growth.

Have a passion for retail and improving the store experience.

Have a proactive and organised attitude.

Have excellent communication and people skills.

Can manage multiple projects with ease.

Understand regional and national nuances.

Work well under pressure, this is a fast-paced role.

ROLE:

The Fragrance Shop has over 220 stores across the UK, with an immersive Flagship store on Oxford Street, London. As a champion of all stores and everything retail marketing at The Fragrance Shop, you will:

Local Marketing:

• Analyse and share results of all localised campaigns and activities - from shopping centres to retail parks, to stores and outlets.
• Plan and execute new store opening strategies and launch events, to ensure each is a success.
• Organise hoarding and closure poster visuals for store opening and closures, along with managing PO's.
• Conduct store visits throughout the UK, to maintain an understanding of the competitor landscape and assess opportunities local marketing activities.
• Cultivate and maintain relationships with media outlets, retail teams and strategic partners to enhance brand visibility to drive engagement ensuring they have all the assets they need to advertise TFS on their channels.
• Collaborate cross-functionally with the wider marketing team, trade partnerships, merchandising, and store operations teams to ensure seamless integration and execution of all retail marketing initiatives.
• Stay abreast of emerging trends, technologies, and best practices in retail marketing, proactively recommending innovative approaches to enhance the effectiveness of marketing initiatives.
• Work closely with the retail Directors and Area managers to maintain a close relationship, supporting them where needed.
• Identify opportunities for micro marketing cross-regionally.
• Track and evaluate the performance of all store events, using insights to identify opportunities for improvement.
• Manage event requests from stores, providing support and guidance to deliver successful events.
• Collaborate with the Data Team to plan and execute trials across digital screens and in-store channels, using results to inform future activity.

Campaign Execution:

• Manage the upload of content to the digital screens across the estate ensuring correct and relevant content is live to support promotions and campaigns.
• Support with the planning of retail activity for campaigns.
• Ensure the business trade calendar is updated with all retail marketing plans.
• Plan and share localised retail marketing activity, including digital screens.
• Working with the campaign team respond and manage the POS requests from stores to ensure all assets are available.
• Ensure the POS audit is up to date, working with the retail teams to manage POS requirements for campaigns.
• Plan and deliver MyTFS member events throughout the year, ensuring each event is well-executed and delivers against its objectives.

SKILLS:

• Bachelor’s degree in marketing, Communications, Business or experience in a previous related role – this includes work experience roles.
• Understanding the importance of teamwork and collaborative working.
• Some retail experience is preferred.
• Ability to adapt quickly to changing priorities and requirements, with a proactive and solution-oriented approach.
• Creative thinker with a passion for developing innovative marketing ideas and strategies for retail.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and levels of the organization.
• Strong project management skills, with the ability to multitask and meet deadlines in a fast-paced environment.

What to expect

Working at the UK’s largest independent Fragrance retailer you will get to work for a company who prides itself on outstanding customer service and delivering fragrance and beauty products in a manner which best meets our customer needs.

You can expect to join a team who work hard to achieve results and are focused to ensure a great customer experience. We offer very competitive salaries, along with flexible working options, early finishes on Fridays and duvet days. In addition, we further offer generous staff discount and an employee assistance programme.

The Fragrance Shop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Due to the high volume of applications that we receive, we are regrettably not able to respond to everyone. If you have not heard from us within four weeks of your application, please assume that on this occasion you have not been successful.