Retail Growth Executive - Coventry

Allwyn; Coventry; On-site; GBP 26,000 - 38,000; Full time

Benefits offered by this job

Company Bonus Scheme

Matched pension contributions up to 8.

26 days annual leave + 2 Life Days

Job summary

Allwyn UK, part of the Allwyn Entertainment Group, seeks a Retail Sales professional to manage National Lottery retailers across an assigned territory in the UK. You will build strong retailer relationships, support marketing delivery, and drive sales to increase Returns to Good Causes.

The role requires field-based selling, excellent communication, and a proactive approach to delivering business plans and retailer training. A valid UK driving license and travel across regions are expected.

Qualifications

• Previous sales experience or customer service (field desirable but not essential).
• You’re always bringing new ideas to the table and have strong sales sense.
• Ability to analyse data and provide insight to customers; comfortable with training others.

Responsibilities

• Develop a strong understanding of your territory, retailers, and competitors to drive sales and returns to Good Causes.
• Support the Annual Business Plan by delivering key messages and marketing updates to our retail network.
• Support the Retail Sales Team objectives and review against agreed measures, cross territory / divisionally where required.
• Deliver the Retail KPIs through ownership of territory plans and store visits in your territory.
• Proactively drive high in-store standards and deliver key messages to retailers.

Skills

Sales experience

Customer service

Relationship building

Territory management

Data analysis

Tools

IT packages

CRM systems

Job description

At the heart of everything we do is our vision to change lives every day, and our mission to grow The National Lottery responsibly and champion its impact.

We are Allwyn UK, part of the Allwyn Entertainment Group - a multi-national lottery operator with a market-leading presence across the USA (Michigan and Illinois) and Europe, including Czech Republic, Austria, Greece, Cyprus and Italy.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, largescale transformation journey by creating a National Lottery that delivers more money to good causes.

We’ll talk a bit more about us further down the page, but for now - let’s talk about the role and who we’re looking for...

A bit about the role

The Retail Sales Team are the face of The National Lottery to the existing National Lottery Retailers, supporting them to increase Returns to Good Causes, driving sales, retailer training and the ongoing management of The National Lottery retail estate. Through ownership of territory management, you will build and maintain strong relationships with our retailer network within an assigned territory.

Deliver the retail revenue and marketing plans by supporting and growing in-store standards, advocating the commercial value of The National Lottery to drive sales and returns to Good Causes

What you’ll be doing

• Develop a strong understanding of your territory, retailers, and competitors to drive sales and returns to Good Causes
• Support the Annual Business Plan by delivering key messages and marketing updates to our retail network
• Support the Retail Sales Team objectives and review against agreed measures, working cross territory / divisionally where required Bring retail insight and new ways of working into Allwyn.
• Deliver the Retail Key Performance Indicators through ownership of territory management plans and prepare store visits within your assigned territory.
• Proactively drive high in-store standards and deliver key message
• Build and maintain great relationships in your assigned territory to drive great in store execution and retailer advocacy of The National Lottery.
• Agree and gain commitment ensuring retailers comply with the necessary player protection through the Retail Training Centre (RTC)
• Drive you own development through your Personal Development plan and our Learning and Development programme.

What experience we’re looking for

• Previous sales experience or customer service (field desirable but not essential)
• You’re always bringing new ideas to the table
• Strong sales and commercial acumen
• You’re confident and articulate in speaking to our retailers and can build great relationships through your consultative approach
• Experience of face to face consultative selling - and you’re pretty good at it too
• Ability to use IT packages and be flexible in all packages
• Ability to analyse data and provide insight to our customersThe ability to deliver effective training with people at all levels
• A full UK driving licence and flexibility to travel across your territory and wider regions when required

About us

At Allwyn, we are dedicated to changing lives and growing the National Lottery responsibly, championing its positive impact on people, places, and the planet.

• Innovation - We pride ourselves on it! We’re constantly looking for new ways to excite our customers, bringing new products to market to enjoy which is all supported by our responsible play values and making them accessible to all.

• Giving back - Did you know that playing the lottery generates around £30m a week for charities and good causes in the UK? Our aim is to have doubled this number by the end of the first 10-year license.

• Sustainability - Our aim is to become a net zero national lottery. We have 2030 targets to decarbonise our operations and energy. We’ve already transitioned to renewable energy providers, made our London and Watford offices zero gas, and ensured our fleet consists of low-emission vehicles. In addition, we’re working with our value chain partners to develop a net zero target date.

• Empowering every voice - We believe in creating a culture where everyone feels they belong, can be themselves, has access to opportunities and can thrive for the benefit of good causes. Our diverse teams are working hard to make all parts of The National Lottery inclusive - whether people play a game in a store or online, because when everyone can play, everyone wins..

An inclusive reward offering with wellbeing at the centre

At Allwyn, inclusion is built into how we care for our people. Our benefits and policies support colleagues and their families at every stage of life and career. By prioritising wellbeing and belonging, we create a workplace where everyone feels valued, rewarded, and empowered to succeed. Our people are more than colleagues - they’re winners, driving positive change and making a real difference in communities.

Benefits

• Company Bonus Scheme

• Matched pension contributions up to 8.5%

• 26 days annual leave + 2 Life Days (and bank holidays)

• Single Private Health Cover

• Complimentary Private Medical

• Income Protection

• Flexible Benefits - EV Scheme, Money Coach, Will Writing, Mortgage Advice, Dental and Eye Care Schemes.

• Enhanced Family Leave (Maternity, Paternity, Adoption)

• Wellness Allowance £500

• Employee Assistance Programme

• Discounted Health Assessments

• Volunteering Days

• Matched Funding

We are a Disability Confident Leader which means we’ve taken proactive steps to ensure our workplace is accessible and inclusive for disabled and neurodivergent colleagues and candidates. As part of this we offer an interview to disabled applicants who meet the essential requirements of the job.

If you need any assistance or adjustments to this job description or in the application process, please contact a member of the talent team at [e-mail] and we’ll be happy to help.

Company

Our vision is to grow the National Lottery responsibly, making it bigger,betterandsafer for all, with more to good causes.

Bigger because we will significantly increase Good Causes contributions by the end of the Fourth Licence through responsible growth of people playing.

Better because we will modernise technology and operations, refresh games and support shops while improving the use of data and digital.

Safer because participant protection underpins everything we do.

What is unique about us?

Our preparations to transform the National Lottery will be a once-in-a-lifetime type of project in the lottery industry, anywhere in the world. Join our journey to create a new experience for the National Lottery and help us to power change for the greater good.

Our approach

In Allwyn, the National Lottery will have an operator that has social value at its heart. We will raise more funding for Good Causes, while running our own business in an environmentally and socially responsible way. That’s why we have committed to an ambitious Social Value framework, which is woven into the way we do business. We believe that lotteries must serve everyone across society, not just those who play. So whether as an employee, a supplier, a retailer or any of the stakeholders that we interact with, we will be powering good across the UK.

Our goal is to create one of the UK’s most inclusive organisations – where people can bring the best of themselves, to do their best work, every day, for the benefit of good causes.

We are working to make the National Lottery truly accessible in a safe way, whether as a player, a retailer or an employee. We are proud to have been a partner with Purple since 2021 to support our work to embed accessibility into everything we do. Purple has carried out an accessibility audit on our office in Watford, is working with us to have truly inclusive workplace policies, and we have exciting plans to do so much more to make our games, both in-store and online, safely accessible.

Come and help us shape what the future of the National Lottery could look like.

Media Clips

"I became an amputee in 2021 and I struggled to find my place back in the working world until Allwyn welcomed me with open arms. They have always focused on what I bring to the table and it is apparent that my disability is not what defines me within the company, but my skill. Allwyn has a noticeable strong focus on accessibility and inclusion, which makes me feel seen and like I have found a permanent home for my career." Lorna Jeanes, Transition Co-ordinator.