Retail Growth Apprentice - 18 Month FTC

Allwyn UK

Watford

On-site

GBP 18,000 - 24,000

Full time

4 days ago

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Benefits offered by this job

Company bonus

Pension match

Annual leave + Life Days

Private Medical

Life Assurance

Maternity & Paternity leave

Wellness allowance

Financial coaching

Health assessments discount

Nutrition & fitness support

Job summary

Allwyn UK is offering an apprenticeship opportunity as a Retail Sales Apprentice, focusing on supporting the National Lottery network. You will manage your own territory, build retailer relationships and drive sales for Good Causes, while gaining a Level 4 Sales Executive Apprenticeship.

You will learn how the Retail Sales Team operates as the face of The National Lottery, with coaching, structured learning, and field-based responsibilities across your territory.

Qualifications

Curious and eager to learn with a can-do attitude.
Confident at engaging with people and building relationships.
Commercially aware with interest in sales or retail.
Comfortable analysing numbers and spotting trends.
Able to communicate training messages clearly.
IT literate and able to use performance tools.
Must hold a full UK driving licence with travel flexibility.

Responsibilities

Deliver key messages and marketing updates to the retail network.
Review activity against measures and collaborate across regions.
Provide retail insight and contribute ideas in team meetings.
Use data to identify growth opportunities in your territory.
Plan and manage store visits across your territory.
Build strong relationships with retailers to drive in-store execution.
Proactively raise in-store standards and support training and compliance.
Understand territory performance and communicate results to your manager.
Promote responsible play and retailer player protection.
Develop in-territory knowledge via apprenticeship training and progress reviews.

Skills

Curious and eager to learn

Confident engagement

Commercial awareness

Analytical thinking

Training straightforwardly

IT literacy

UK driving licence

Education

Level 4 Sales Executive Apprenticeship

Job description

Join our journey to create a new experience for The National Lottery and help us to power change for the greater good. We are Allwyn UK, part of the Allwyn Entertainment Group - a multi-national lottery operator with a market-leading presence across Europe.

While the main contribution of The National Lottery to society is through the funds to good causes, at Allwyn we put our purpose and values at the heart of everything we do. Join us as we embark on a once-in-a-lifetime, large-scale transformation journey by creating a National Lottery that delivers more money to good causes.

But for now - let's talk about the role and who we're looking for…

A bit about the role

Kick-start your career with an apprenticeship where you'll learn on the job and support something that matters. You'll manage your own territory, build strong retailer relationships and help drive sales for Good Causes. Gain hand-on experience, coaching and a Level 4 Sales executive qualification to grow into a Retail Growth Executive.

You'll learn how the Retail Sales Team operate as the face of The National Lottery to our retailers, supporting them to drive sales through outstanding in-store standards, retailer training and commercial insight. This role blends real-world experience with structured learning, giving you the skills and confidence to grow into a fully competent Retail Sales Executive.

What you'll be doing

Strategic Delivery

Support the Annual Business Plan by delivering key messages and marketing updates to our retail network.
Review activity against agreed measures, working cross-territory or regionally as needed.
Bring retail insight, new ideas and improved ways of working into Allwyn through team meetings and 1:1s with your Retail Sales Manager.
Use sales data and local insights to identify growth opportunities within your territory.

Execution

Manage and plan store visits across your assigned territory, ensuring you’re well prepared for each visit.
Build and maintain strong relationships with retailers to drive great in-store execution and advocacy of The National Lottery.
Proactively drive high in-store standards and deliver key messages that support sales performance.
Support retailers with training, compliance requirements and player-protection standards through the Retail Training Centre (RTC).
Develop a strong understanding of your territory, retailer performance, competitor activity and local market trends.
Review your territory’s performance against key KPIs and discuss outcomes with your line manager.
Promote responsible play and ensure retailers meet player protection requirements.

Development

Drive your own development through the Retail Sales Academy (RSA) and your Level 4 Sales Executive Apprenticeship.
Engage fully in all apprenticeship learning, coaching sessions and structured training modules.
Work independently in the field while reporting progress, insights and development needs to your Retail Sales Manager.

Training Plan (Apprenticeship)

Training will be delivered through a combination of on-the-job experience and structured learning:

Training primarily takes place across your assigned retail territory.
You will receive ongoing coaching from your Retail Sales Manager and support from the Retail Sales Academy as well as your apprenticeship training provider.
A minimum of 20% off-the-job training will be delivered through virtual learning, workshops and practical application related to your apprenticeship as well as on the job learning.
Team meetings, development sessions and regional workshops may occasionally take place at central locations.

Working Week

Monday-Thursday: 9:00am-5:30pm
Friday: 9:00am-5:00pm
Total: 37 hours per week
This is a field-based role requiring daily travel across your assigned territory.
Occasional flexibility may be needed to attend regional meetings or business events.

What experience we're looking for

Curious, eager to learn and ready to bring new ideas
Confident engaging with people and building relationships
Commercially aware with an interest in sales or retail
Comfortable analysing numbers and spotting trends
Able to deliver simple training messages with confidence
IT literate and able to use tools to analyse performance
In possession of a full UK driving licence with flexibility to travel

Key Measures of Success

Business Knowledge & Understanding

Demonstrates a growing understanding of Allwyn, The National Lottery, and how the Retail Sales Team supports returns to Good Causes.
Can explain key messages, brand purpose and the role of retailers with increasing confidence as learning progresses.

Learning & Apprenticeship Progress

Actively participates in all apprenticeship learning, workshops and off-the-job training.
Completes learning modules, assignments and development milestones on time.
Applies new knowledge and skills during store visits and team interactions.
Seeks feedback, reflects on progress and shows commitment to personal growth.

Commercial & Data Awareness

Shows developing confidence in using tools to analyse sales performance.
Begins to recognise trends, retailer challenges and growth opportunities with support.
Uses data to inform conversations with retailers as capability grows.

In-Store Execution & Standards

Supports retailers to deliver high in-store standards, applying training and guidance learned through the apprenticeship.
Demonstrates accuracy and consistency during store visits, with increasing independence.

Communication & Relationship Building

Builds positive relationships with retailers through clear communication and a professional, friendly approach.
Shares key messages effectively and gains confidence in delivering simple training.
Contributes positively to team meetings and cross-territory collaboration.

Responsibility, Organisation & Territory Management

Manages time well, plans store visits effectively and adapts when priorities shift.
Takes ownership of tasks, following through on agreed actions.
Uses tools, systems and processes accurately while learning best practice.

Player Protection & Compliance

Understands and promotes responsible play standards.
Supports retailers to meet compliance requirements, seeking guidance where needed.

Career Progression

On successful completion of the apprenticeship, you may progress into a permanent Retail Sales Executive role (subject to performance and business need).

From there, development pathways include: