Retail Campaign Manager

IWG plc; London; Remote; GBP 50,000 - 75,000; Full time

Job summary

A leading company is seeking a dynamic Retail Campaign Manager to oversee marketing initiatives across its retail portfolio. The successful candidate will lead creative development, track performance, and optimize campaigns to enhance consumer engagement. This role demands 7+ years of B2C retail marketing experience and strong project management skills.

Qualifications

• 7+ years of experience in B2C retail marketing or campaign management.
• Experience managing content and campaign production end to end.
• Passion for retail and deep understanding of consumer behaviours.

Responsibilities

• Own execution and performance tracking of multi-channel retail marketing campaigns.
• Lead the creative development process with internal teams and external agencies.
• Build and maintain campaign calendars aligned with business priorities.

Skills

Project Management

Creative Judgement

Retail Marketing

Commercial Acumen

Job description

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Location: Flexible- UK or other European Country

Job Purpose

We are seeking a dynamic, customer-obsessed Retail Campaign Manager to lead the end-to-end development and execution of marketing campaigns across our retail portfolio. You will be responsible for translating consumer insight into high-impact creative and content that drives footfall, engagement, and conversion across online and offline channels.

Key Responsibilities

• Own the execution and performance tracking of multi-channel retail marketing campaigns (including ATL, social, digital channels).
• Lead the creative development process, working with internal teams and external agencies to brief, review, and deliver compelling campaign assets.
• Build and maintain campaign calendars aligned with business priorities, retail peaks, and trading goals.
• Collaborate cross-functionally with Commercial, Digital, and Product to ensure integrated and aligned execution.
• Leverage data and customer insight to optimise messaging and creative.
• Ensure brand consistency and quality across all creative and content outputs.
• Monitor campaign performance, reporting on key metrics and ROI to inform future strategies.

Required Skills, Experience & Qualifications

• 7+ years of experience in B2C retail marketing or campaign management.
• Strong creative judgement and experience managing content and campaign production end to end.
• Excellent project management skills with the ability to lead multiple campaigns simultaneously.
• Commercially savvy with a test-and-learn mindset.
• Experience working with creative teams, agencies, and production partners.
• Passion for retail and a deep understanding of consumer behaviours.

About the company

IWG has been at the forefront of flexible working for more than 30 years. With over 3,500 locations around the globe, spanning brands including Regus, Spaces, Signature and HQ, we have made it possible for businesses of all sizes to make the transition to hybrid working, empowering employees to work wherever and whenever is most convenient.

We help more than 8 million people and their businesses to work more productively, supported by a choice of professional, inspiring and collaborative workspaces, communities and services.

As the world’s leading provider of hybrid work solutions, with four times the number of locations compared to its nearest competitor, IWG is already working with over 80% of the Fortune 500 and counts businesses including Amazon, Netflix, EY and Uber amongst its customers.

Companies of all sizes are shifting to flexible working to lower costs, improve employee retention and lower their carbon emissions. The flexible workspace is expected to grow by 600% by 2023, when 30% of all office space will be hybrid. We are growing our network faster than ever to keep up with demand from customers as we work towards our goal of reaching 30,000 centres.

IWG’s purpose of helping everyone have a great day at work, while protecting people and the planet is at the heart of everything we do. We are proud to supply all of our customers worldwide with carbon neutral workplaces, and we have a strong climate action plan in place to help us achieve our objective of Net Zero emissions by 2040.

Leading Employer Award
IWG is proud to be the recipient of a Leading Employer Award ongoing since 2022. Awarded exclusively to the top 1% of employers, the accolade is testament to our diverse global workforce and the role everyone plays in bringing our purpose, culture and values to life, every single day.