Research Manager

McCann; Metropolitan Borough of Solihull; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading agency in Birmingham is seeking a Research Manager to join their team. This key role involves understanding consumer insights and delivering creative research to inform brand and communication strategies, enabling real campaigns and business changes. Join a dynamic team that values creativity and collaboration while contributing to significant projects across various sectors.

Benefits

28 days holiday, plus opportunity to buy more

Enhanced pension contributions

Life assurance

Access to industry leading training programs

Qualifications

• Experience with large datasets and ability to extract insights.
• Experience presenting findings and providing actionable recommendations.
• Willingness to engage in both quantitative and qualitative research.

Responsibilities

• Help clients understand their market, competitors, and customers.
• Deliver creative research that informs strategies.
• Work collaboratively with strategists and creatives.

Skills

Creative thinking

Attention to detail

Organisational skills

Communication

Problem-solving

Team player

Data analysis

Client presentation

Tools

Excel

PowerPoint

Data visualisation tools

Job description

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We’re looking for a sharp, curious, and driven Research Manager to join our growing research team at McCann Birmingham. If you’re a creative and strategic thinker with an ability to spot insights and bring truth to your research, then we’d like to talk to you! We’re looking for someone who knows how to get under the skin of the consumer, bring insight to life, and report back on market and consumer issues – with the ultimate mission ‘to find the truth that drives effective creativity’.

As a Research Manager, you’ll play a key role in helping clients better understand their market, competitors, and customers. You’ll contribute to delivering thoughtful, creative research that informs brand, communication, and engagement strategies. You’ll be right at the heart of a busy creative agency – sitting alongside strategists and creatives, with the opportunity to influence ideas from the ground up. It’s a role where your insights don’t just sit in a deck – they inspire real campaigns, shape big ideas, and drive meaningful business change.

Who we are

McCann Birmingham is part of McCann Central, the UK’s largest integrated agency. Over 500 individuals working together to help brands play a meaningful role in people’s lives. We are also part of McCann Worldgroup, a global agency network that delivers culture-shaping work for some of the world’s biggest brands. And to add to the (literal) wheelbarrow full of awards we’ve got including Euro Effies most effective global agency, Cannes Network of the Year, Campaign’s European Integrated Agency of the Year, not to mention McCann Central’s haul of awards in recent years at Cannes Lions, Clios, One Show, D&AD, LIAs, Golden Drum & Creative Circle Awards. So creativity really is at the forefront of everything we do.

We’re a team of passionate creatives, strategists and engineers from a wide mix of backgrounds. But there’s a lot that unites us – like caring deeply about everything we make. And though our skillsets are wide and our process knowledge is deep, we are all still learning every day. Experiencing significant growth, we require a proactive, driven individual who can hit the ground running and make a positive contribution to our ongoing success.

Skills & Mindset

• Creative thinker who enjoys problem-solving and coming up with fresh ideas
• Curiosity to learn and uncover new approaches to answering a variety of different client questions and challenges
• Excellent attention to detail and organisational skills
• Personable and confident communicator – able to explain complex ideas in a clear, engaging way
• A good listener who can demonstrate how they’ve applied listening skills to solve client challenges
• Team player who thrives in a collaborative environment
• Ability to manage multiple projects simultaneously and juggle deadlines
• Fluent in Microsoft Office, especially Excel and PowerPoint

Experience

• Literate and numerate - comfortable working with large datasets and finding the story within
• Experience presenting findings to clients and packaging ideas into actionable recommendations
• Ideally experience with data analysis and visualisation tools (e.g. Q, SPSS, Displayr, Excel, Tableau or similar)
• Quantitative research experience is preferred, but if you’re from more of a qualitative background, we’re still keen to hear from you, as long as you’re happy to move into a role that will include both quant and qual projects

We’re a close-knit, insight-led team that believes in doing thoughtful, purposeful research. You’ll be surrounded by supportive colleagues who are passionate about turning research into real-world impact. You’ll work on a variety of projects spanning qual and quant – from deep audience segmentation to campaign evaluation and customer journey mapping – and have plenty of opportunity to grow, learn, and shape your own development path.

Benefits

In addition to a competitive salary we are committed to creating a brilliant environment for all our people. This includes benefits such as 28 days holiday, plus the opportunity to buy more holiday, enhanced pension contributions, life assurance and much more. A culture of learning and development is also central to our ethos, so you’ll have access to industry leading training and development programmes, plus you’ll get to work closely with the world’s biggest media partners to access exclusive features and products. Most importantly, you’ll be part of a fun and collaborative team and you’ll work in an environment where you are supported and developed.

If you want to join an iconic network agency that offers you the chance to work on one of the top clients in our portfolio & the opportunity to progress your career with an unrivalled development programme, contact us now. And not through a recruiter, please.

Our commitment to equal opportunities

For us, diversity is a business imperative – one that must be embedded into every aspect of how we operate in order to drive success. Simply put, we believe an encouraging and inclusive environment makes sound business sense. As a globally integrated community that influences and shapes culture, it’s vital that the talent mix in our agencies encompass all dimensions of diversity, and that we demand the same of the people we work with. Conscious inclusion encompasses social, cultural and cognitive differences and cultivates an ethos of belonging, connection and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and ultimately lead with purpose.

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