Research & Insights Executive

SEGA; United Kingdom; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading interactive entertainment company in London is seeking a skilled Research Executive to join their Consumer Insights team. The ideal candidate will have hands-on experience with both quantitative and qualitative research methods and will manage various research projects from design to analysis. This hybrid role requires a passionate researcher with strong presentation skills and a commitment to informing data-driven decisions. Benefits include flexible hours and competitive salaries.

Benefits

Gaming sessions

Gym discounts

Flexible hours

Life assurance

Income protection

Private healthcare & dental

Pension schemes

Regular social events

Qualifications

• 2-3 years in research with experience in qualitative and quantitative methods.
• Skilled in mixed method research studies, including survey and discussion guide design.
• Effective in presenting findings to stakeholders.

Responsibilities

• Support design and execution of custom research projects.
• Manage internally-led qualitative research studies.
• Lead CRM survey projects from inception to debrief.
• Identify opportunities for topical research projects.
• Evaluate and implement new methodologies and tools.

Skills

Consumer Research experience

Quantitative and qualitative research methods

Survey design

Data analysis

Presentation skills

Education

Bachelor’s Degree in Psychology, Business Management, or relevant field

Tools

Syndicated data platforms

PowerPoint

Job description

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PERMANENT
Department: SOE Consumer Insights
BASED AT SEGA West London, Chiswick Business Park, Hybrid working (3-days per week in-office)
REPORTING TO: Senior Research Manager

POSITION OVERVIEW

Are you a passionate gamer with a background in research? SEGA is looking for a skilled and enthusiastic Research Executive to join our Consumer Insights team based in London. This role is instrumental in helping SEGA’s global publishing and development teams make informed, data-driven decisions through expertly designed research initiatives. The ideal candidate has hands-on experience with both quantitative and qualitative research methods, including custom survey design and syndicated data platforms. This role requires a confident & passionate researcher with a keen interest in a range of methodologies, who can carry out research projects from design through to analysis and reporting of insights to key stakeholders across the business.

KEY RESPONSIBILITIES

• Support with the design & execution of custom research projects: work with the senior research manager to conduct adhoc research projects, including designing surveys, screeners, discussion guides, and testing stimulus, liaising with external providers and internal stakeholders, analysis & reporting.
• Manage internally led qualitative research studies: collaborate with studios & recruiters to conduct internal qualitative research projects, including concept testing, marketing asset testing, and playtesting.
• Lead CRM survey projects: design, develop, and field surveys to our CRM database, managing each project from inception to debrief.
• Identify and develop opportunities for topical research projects within the industry to inform the business.
• Evaluate and implement new methodologies and tools to enhance research capabilities.
• Promote research across the business to increase literacy and impact of insights through relationship building and delivering quality.

KNOWLEDGE, SKILLS & EXPERIENCE

• Background in Consumer Research: 2-3 years in research with experience in qualitative and quantitative methods.
• Experience in mixed method research studies: survey & discussion guide design, recruitment, data analysis.
• Experience with syndicated data platforms, including cross-tabulation.
• Skilled in creating insights-driven and visually engaging PowerPoint presentations.
• Effective in presenting findings to stakeholders.
• Ability to work with key stakeholders to understand requirements & objectives.
• Bachelor’s Degree in Psychology, Business Management, or relevant field.

A BIT ABOUT SEGA

SEGA is a leading interactive entertainment company with European HQ in West London and studios across the UK and Bulgaria. Known for quality and creativity, our studios include Sports Interactive, Two Point Studios, Hardlight, and Creative Assembly. Our publishing team in London supports these studios and drives our Western business, embodying our values of being product-focused, fostering partnerships, and having fun.

WORKING THE SEGA WAY

We prioritize having the best people and offer various benefits, including gaming sessions, gym discounts, flexible hours, and a diverse, inclusive environment. Our benefits include life assurance, income protection, private healthcare & dental, pension schemes, competitive salaries, bonuses, and regular social events.