Research & Insights Executive

SEGA; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

An exciting opportunity at an interactive entertainment company in London for a Research Executive. This role focuses on consumer insights through designing and executing both qualitative and quantitative research projects. The ideal candidate should have experience in creating engaging presentations and should possess a strong understanding of research methodologies. SEGA offers a hybrid work environment and numerous employee benefits, including gaming perks and health initiatives.

Benefits

Gaming sessions and tournaments

Discounted gym memberships

Comprehensive benefits package

Flexible working hours

Qualifications

• Experience in consumer research with qualitative and quantitative methods.
• Familiarity with data platforms and presentation of insights.
• Effective communication skills for diverse stakeholders.

Responsibilities

• Support the design and execution of custom research projects.
• Manage qualitative research and project lead on CRM survey projects.
• Identify and implement new research methodologies.

Skills

Consumer Research

Qualitative Research

Quantitative Research

Data Analysis

PowerPoint Presentations

Education

Bachelor’s Degree in Psychology, Business Management

Job description

PERMANENT

Department: SOE Consumer Insights

BASED AT SEGA West London, Chiswick Business Park, Hybrid working (3-days per week in-office)

REPORTING TO: Senior Research Manager

POSITION OVERVIEW

Are you a passionate gamer with a background in research? SEGA is looking for a skilled and enthusiastic Research Executive to join our Consumer Insights team based in London. This role is instrumental in helping SEGA's global publishing and development teams make informed, data-driven decisions through expertly designed research initiatives. The ideal candidate has hands-on experience with both quantitative and qualitative research methods, including custom survey design and syndicated data platforms. This role requires a confident & passionate researcher with a keen interest in a range of methodologies, who can carry out research projects from design through to analysis and reporting of insights to key stakeholders across the business.

KEY RESPONSIBILITIES

• Support the design & execution of custom research projects: work with the senior research manager to conduct adhoc research, including designing surveys, screeners, discussion guides, testing stimuli, liaising with external providers and internal stakeholders, analysis & reporting.
• Manage internally led qualitative research: collaborate with studios & recruiters for concept testing, marketing asset testing, and playtesting.
• Lead CRM survey projects: design, develop, and field surveys to our CRM database, managing projects from inception to debrief.
• Identify and develop topical research projects to inform the business on industry key areas.
• Evaluate and implement new methodologies and tools to enhance research capabilities.
• Advocate for research within the business, increasing research literacy and maximizing insights impact through relationship building and delivering quality results.

KNOWLEDGE, SKILLS & EXPERIENCE

• 2-3 years in consumer research with experience in qualitative and quantitative methods.
• Experience in mixed-method research, including survey & discussion guide design, recruitment, and data analysis.
• Familiarity with syndicated data platforms and cross-tabulation functionalities.
• Proficiency in creating insights-driven, visually engaging PowerPoint presentations.
• Effective at presenting findings to diverse stakeholders.
• Ability to understand requirements and objectives across the business.
• Bachelor’s Degree in Psychology, Business Management, or related field.

A BIT ABOUT SEGA

SEGA is a leading interactive entertainment company with European HQ in West London and studios across the UK and Bulgaria. Known for quality and creativity, our studios include Sports Interactive, Two Point Studios, Hardlight, and Creative Assembly.

Our publishing team in London supports the studios in bringing creative visions to life, with teams in Tech, Sales, Marketing, Finance, QA, and more.

We foster a culture of living our values—being product-focused, embracing partnerships, and having fun—to unite as One SEGA.

WORKING THE SEGA WAY

We believe great games come from great people. We offer:

• Gaming sessions, tournaments, and free SEGA games on Steam.
• Fresh fruit and cereal daily.
• Discounted gym memberships, ride-to-work schemes, workout areas, bootcamps, yoga classes, and in-house massage therapy.
• Comprehensive benefits: life assurance, income protection, private healthcare & dental, pension schemes, competitive salaries, and bonuses.
• Regular social events, company updates, and Christmas parties.
• Flexible working hours.
• Active efforts to promote diversity and inclusion. All applicants are welcome!

Visit our Careers website to discover why you’ll love working at SEGA!