Research & Insights Executive

SEGA Europe; Brentford; On-site; GBP 30,000 - 45,000; Full time

Job summary

SEGA Europe is looking for a Research Executive to join their Consumer Insights team in Brentford. The role involves managing research projects, utilizing both quantitative and qualitative methods to provide insights that will inform decision-making across the business. Ideal candidates will have 2-3 years of experience in consumer research and a background in Psychology or Business Management. SEGA offers a dynamic work environment with numerous perks, including gaming sessions, flexible working hours, and competitive salary packages.

Benefits

Discounted gym memberships

Flexible working hours

Gaming sessions and tournaments

Daily fresh fruit and cereals

In-house massages

Qualifications

• Minimum 2-3 years in consumer research, experience in qualitative and quantitative methods.
• Proficiency in designing surveys and analysis.

Responsibilities

• Support design and execution of custom research projects.
• Manage internal qualitative research studies.
• Develop topical research projects to inform the business.

Skills

Quantitative research

Qualitative research

Data analysis

PowerPoint presentations

Stakeholder engagement

Education

Bachelor’s Degree in Psychology or Business Management

Tools

Syndicated data platforms

Job description

PERMANENT

Department: SOE Consumer Insights

BASED AT SEGA West London, Chiswick Business Park, Hybrid working (3-days per week in-office)

REPORTING TO: Senior Research Manager

Position Overview

Are you a passionate gamer with a background in research? SEGA is seeking a skilled and enthusiastic Research Executive to join our Consumer Insights team based in London. This role is crucial in helping SEGA’s global publishing and development teams make informed, data-driven decisions through well-designed research initiatives.

The ideal candidate has hands-on experience with both quantitative and qualitative research methods, including custom survey design and syndicated data platforms. This role requires a confident and passionate researcher with a keen interest in various methodologies, capable of managing research projects from design to analysis and reporting insights to stakeholders across the business.

Key Responsibilities

• Support the design and execution of custom research projects: assist in conducting ad hoc research, designing surveys, screeners, discussion guides, testing stimuli, liaising with external providers and internal stakeholders, analysis, and reporting.
• Manage internal qualitative research studies: collaborate with studios and recruiters for concept testing, marketing asset testing, and playtesting.
• Lead CRM survey projects: work with team members and stakeholders to design, develop, and field surveys to our CRM database, from inception to debrief.
• Develop topical research projects: identify and develop opportunities in collaboration with teams to inform the business on industry key areas.
• Explore new tools and approaches: evaluate methodologies and tools to enhance the team’s research capabilities.
• Advocate for research: promote research literacy across the business, build relationships, and maximize insights impact.

Knowledge, Skills & Experience

• Minimum 2-3 years in consumer research, with experience in qualitative and quantitative methods.
• Experience in mixed-method research, including survey and discussion guide design, recruitment, and data analysis.
• Experience with syndicated data platforms, including cross-tabulation.
• Proficiency in creating insights-driven, visually engaging PowerPoint presentations.
• Effective in presenting findings to diverse stakeholders.
• Ability to understand stakeholder requirements and objectives.
• Bachelor’s Degree in Psychology, Business Management, or relevant field.

A Bit About SEGA

SEGA is a leading interactive entertainment company with European HQ in West London and studios in the UK and Bulgaria, known for quality and creativity, including Sports Interactive, Two Point Studios, Hardlight, and Creative Assembly.

Our publishing team in London supports our studios’ creative visions. We foster a collaborative environment with Tech, Sales, Marketing, Finance, QA, and more.

We embody our values of being product-focused, forming true partnerships, and having fun, striving to unite as One SEGA.

Working the SEGA Way

We believe our success depends on our people, so we offer various benefits:

• Gaming sessions, tournaments, and free SEGA games for gaming enthusiasts.
• Daily fresh fruit and cereals for food lovers.
• Discounted gym memberships, ride-to-work schemes, workout areas, bootcamps, yoga classes, and in-house massages for fitness fans.
• Comprehensive benefits including life assurance, income protection, private healthcare & dental, pension scheme, competitive salary, and bonuses.
• Regular social events, company updates, and Christmas parties.
• Flexible working hours to support work-life balance.
• Commitment to diversity and inclusion; all applicants are welcome.

And that’s just the beginning. Visit our Careers website to discover why you’ll love working at SEGA!